Вкусно — и точка unveils first slogan: Всё как мы любим

The introduction of the slogan Всё как мы любим represents a pivotal moment in the company's branding strategy. Since its inception, the chain has focused on developing a distinct market presence, and this new tagline serves as a cornerstone of that effort. The slogan encapsulates the company's philosophy regarding food quality and customer preference.

The transition from a global brand identity to a localized one requires careful consideration of cultural nuances and consumer expectations. The new slogan reflects a commitment to local tastes and preferences. This approach aligns with the company's broader strategy to resonate with the domestic audience.

Before adopting the new branding, the company operated under the McDonald's umbrella, utilizing the internationally recognized slogan 'I’m Lovin’ It' (or 'Вот что я люблю'). The shift to Вкусно — и точка involved a comprehensive rebranding effort across all locations and marketing materials. This transition was a complex logistical and marketing undertaking.

The previous slogan was deeply associated with the global fast-food giant. By establishing a new tagline, the company effectively signals a complete break from the past branding. The move allows for a fresh start and the cultivation of a new brand image that is entirely independent.

The adoption of the new slogan is expected to influence consumer perception and brand loyalty. Marketing experts often view a slogan as a critical element of brand communication. The phrase Всё как мы любим is designed to evoke a sense of familiarity and satisfaction among customers.

Looking ahead, the company is likely to integrate this slogan into various marketing campaigns and promotional activities. The consistency of this messaging will be crucial for solidifying the brand's position in the competitive fast-food landscape. The slogan serves as a promise of quality and consistency to the consumer base.

In summary, Вкусно — и точка has successfully launched its inaugural slogan, 'Всё как мы любим.' This strategic move marks a definitive step in the company's journey toward establishing a robust and independent brand identity. The slogan replaces the former McDonald's tagline, 'I’m Lovin’ It,' and is intended to resonate deeply with the Russian consumer base. As the company continues to operate and expand, this new slogan will likely serve as a key component of its public-facing persona, guiding marketing efforts and reinforcing its commitment to local tastes.