Quick Summary
- 1Sicredi secured first place in the 'Credit Cooperative - Large Operations' category at the 2025 Reclame AQUI awards.
- 2The institution achieved this recognition for the third consecutive year, serving over 9.
- 3The awards received a record 29 million votes across 400 categories, with proceeds supporting the Núcleo Assistencial Brasilândia.
- 4This win reinforces Sicredi's 2025 achievements, including being named Brazil's Best Company to Work For and achieving the highest credit card recommendation score.
A Triple Victory
Sicredi has once again demonstrated its commitment to customer satisfaction by securing the top position at the prestigious Prêmio Reclame AQUI 2025. The financial cooperative earned first place in the "Cooperativa de Crédito - Grandes Operações" category, marking its third consecutive year of recognition.
This achievement reflects the institution's sustained focus on building strong relationships with its more than 9.5 million associates across Brazil. The award, considered one of the country's most important for customer service excellence, validates the cooperative's unique approach to personalized financial services.
Record-Breaking Recognition
The 15th edition of the Prêmio Reclame AQUI set new benchmarks for public engagement. Organizers received over 29 million votes, reflecting the award's significance in Brazil's consumer landscape. Approximately 2,000 companies competed across more than 400 categories.
Sicredi's consistent performance highlights the effectiveness of its cooperative model, which emphasizes local presence and personalized attention. The institution's national footprint allows it to maintain close ties with associates while delivering comprehensive financial solutions.
Key elements of Sicredi's success include:
- Three consecutive years of top-tier recognition
- Service delivery to over 9.5 million associates
- Personalized attention through local cooperatives
- Strong emphasis on trust and proximity
"We have as one of our pillars the relationship of proximity and trust, driven by the local action of cooperatives. We treat each associate in a personalized way, seeking to offer the best services and financial guidance according to each person's profile."— Thiago Rossoni, Director of Products and Services at Sicredi
Leadership Perspective
Thiago Rossoni, Director of Products and Services at Sicredi, emphasized that the award represents recognition of the institution's commitment to excellence. The acknowledgment validates the collective effort of all teams in providing close and humanized service to associates.
We have as one of our pillars the relationship of proximity and trust, driven by the local action of cooperatives. We treat each associate in a personalized way, seeking to offer the best services and financial guidance according to each person's profile.
Rossoni added that receiving this important award brings joy and results from the consistent work of colleagues who reinforce the institution's relationship differential on a daily basis.
Social Impact Initiative
The Prêmio Reclame AQUI extends beyond corporate recognition by supporting important social causes. A portion of the award proceeds will be directed to the Núcleo Assistencial Brasilândia (NAB), located in São Paulo's northern zone.
This organization provides essential support to families in vulnerable situations. The initiative demonstrates how business excellence and social responsibility can work together to create positive community impact.
A Year of Excellence
The 2025 Reclame AQUI victory represents one milestone in a series of achievements for Sicredi. The institution was also recognized as the Best Company to Work For in Brazil for the second consecutive year by the GPTW ranking.
Additionally, Sicredi achieved the highest recommendation index among credit cards in Brazil, with an impressive NPS of 62.8% according to PNCC - CardMonitor research. These accolades collectively paint a picture of an organization excelling in both employee satisfaction and customer experience.
Looking Forward
Sicredi's triple recognition at the Reclame AQUI awards establishes a strong foundation for continued growth and service excellence. The institution's ability to maintain top rankings while expanding its associate base demonstrates the scalability of its cooperative model.
As Brazil's financial services landscape evolves, Sicredi's focus on personalized, humanized service positions it advantageously. The combination of technological capability and local presence continues to differentiate the cooperative in an increasingly digital marketplace.
"It is with joy that we receive this important prize, the fruit of the consistent work of all colleagues who reinforce our relationship differential on a daily basis."— Thiago Rossoni, Director of Products and Services at Sicredi
Frequently Asked Questions
Sicredi won first place in the 'Credit Cooperative - Large Operations' category at the Prêmio Reclame AQUI 2025. This marks the third consecutive year the institution has received this prestigious recognition for customer service excellence.
Sicredi serves more than 9.5 million associates across Brazil through its national network of local cooperatives. The institution's cooperative model emphasizes personalized service and local presence.
In addition to the Reclame AQUI award, Sicredi was named Brazil's Best Company to Work For by the GPTW ranking and achieved the highest credit card recommendation score (62.8% NPS) according to PNCC - CardMonitor research.
A portion of the Prêmio Reclame AQUI award proceeds will be donated to Núcleo Assistencial Brasilândia (NAB), an organization based in São Paulo's northern zone that provides support to families in vulnerable situations.
