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Nova Launcher Acquired by Instabridge, Future Uncertain
Technology

Nova Launcher Acquired by Instabridge, Future Uncertain

The Verge1h ago
3 min read
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Key Facts

  • ✓ Swedish company Instabridge has officially acquired the popular Android launcher Nova Launcher, ending months of uncertainty about the app's future.
  • ✓ The acquisition follows a difficult period for Nova, which included mass layoffs at its previous parent company, Branch Metrics, in 2024.
  • ✓ Nova Launcher's founder and sole developer, Kevin Barry, announced his departure from Branch Metrics, leaving the project's status in question.
  • ✓ Instabridge has confirmed that Nova Launcher will not be shut down and will receive active maintenance to ensure compatibility with modern Android versions.
  • ✓ The new owners are evaluating potential business models for the launcher, including the possibility of introducing an ad-supported version.
  • ✓ Instabridge is known for its app that helps users connect to Wi-Fi hotspots, marking a new strategic direction for the acquired launcher.

In This Article

  1. A New Chapter Begins
  2. The Road to Acquisition
  3. Instabridge's Immediate Plans
  4. The Ad-Supported Question
  5. What This Means for Users
  6. Looking Ahead

A New Chapter Begins#

The future of one of Android's most iconic launchers has finally been decided. After months of speculation following the departure of its founder and a series of corporate upheavals, Nova Launcher has found a new home. The Swedish technology company Instabridge announced the acquisition in a blog post, bringing a period of uncertainty to a close.

This development marks a significant turning point for the launcher, which has been a staple on Android devices for over a decade. The acquisition signals a potential revival for the app, though its new ownership model may introduce changes long-time users will need to consider.

The Road to Acquisition#

The journey to this new ownership was paved with significant challenges. In 2024, the project faced a major setback when Branch Metrics, Nova's parent company at the time, laid off nearly everyone working on the launcher. This move left the app's development in a precarious state, raising questions about its long-term viability.

The situation escalated when Kevin Barry, the founder and sole developer of Nova Launcher, announced he had left Branch Metrics. Barry's departure seemed to signal the end of an era for the app he single-handedly built into a fan favorite. The community was left wondering if the launcher would receive any further updates or support.

Despite these hurdles, the app's core functionality remained intact for existing users. However, without active development, it was only a matter of time before compatibility issues with new Android versions would arise. The acquisition by Instabridge directly addresses this concern.

"Nova is not shutting down."

— Instabridge

Instabridge's Immediate Plans#

Instabridge, known for its app that helps users connect to Wi-Fi hotspots, has laid out a clear and reassuring roadmap for Nova Launcher's immediate future. The company explicitly stated that Nova is not shutting down, a crucial message for its dedicated user base.

The primary focus, according to the announcement, is on stability and maintenance. Instabridge's priorities include:

  • Keeping Nova stable and reliable for all users
  • Ensuring full compatibility with modern Android versions
  • Providing active maintenance and regular updates

This commitment to ongoing support is the most critical news for the millions who rely on Nova for its deep customization and performance. It ensures the app will continue to function and evolve alongside the Android operating system.

The Ad-Supported Question#

While the app's survival is confirmed, its business model is under review. Instabridge has indicated it is evaluating different ways to sustain Nova Launcher's development moving forward. One of the possibilities being considered is the introduction of an ad-supported version.

This potential shift represents a significant change from Nova's traditional model, which has relied on a one-time purchase for its premium features. An ad-supported tier could make the launcher more accessible to a wider audience but might alter the user experience for those accustomed to a clean, ad-free interface.

The company has not provided a definitive timeline or detailed specifications for this potential model. It remains a point of evaluation rather than a confirmed plan, leaving users to speculate on how such a change might be implemented.

What This Means for Users#

For the current user base, the acquisition is overwhelmingly positive news. The immediate threat of the app being abandoned has been eliminated. Users can expect continued updates and support, ensuring Nova Launcher remains a viable option on future Android releases.

However, the long-term implications of the new ownership are still unfolding. The exploration of an ad-supported model suggests that the free, feature-rich experience users have enjoyed may evolve. It is a reminder that even beloved software must adapt to survive in a competitive market.

The community will be watching closely for future announcements from Instabridge regarding feature updates, pricing changes, and the overall direction of the launcher under its new stewardship.

Looking Ahead#

The acquisition of Nova Launcher by Instabridge closes a turbulent chapter and opens a new one filled with both promise and questions. The app's core functionality and active development are secured, which is a victory for Android enthusiasts. The commitment to stability and modern Android compatibility addresses the most pressing concerns that arose during its period of uncertainty.

Looking forward, the key variable will be how Instabridge chooses to monetize its new asset. The potential for an ad-supported version introduces a new dynamic to the user experience, one that will require careful balancing between accessibility and user satisfaction. As Instabridge moves from evaluation to implementation, the choices they make will determine whether Nova Launcher retains the spirit that made it a legend in the Android community.

"Our immediate focus is simple: keep Nova stable, compatible with modern Android, and actively maintained."

— Instabridge

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