Key Facts
- ✓ Verizon has extended the phone unlocking period for its prepaid sub-brands from 60 days to 365 days of service.
- ✓ The policy change was announced just one week after Verizon received permission to lift its previous 60-day unlocking requirement.
- ✓ Customers must now actively request an unlock for their device, as the process will no longer be automatic.
- ✓ The new rule applies to devices activated on Verizon's prepaid brands, including Visible, TracFone, Straight Talk, and Total Wireless.
- ✓ This change significantly increases the long-term commitment required for customers using Verizon's prepaid services.
Quick Summary
Verizon has implemented a significant change to its phone unlocking policy, extending the required service period for prepaid customers from 60 days to 365 days. This new rule applies specifically to devices activated on Verizon's prepaid sub-brands, which include Visible, TracFone, Straight Talk, and Total Wireless.
The policy shift was announced just one week after the carrier received regulatory permission to modify its previous unlocking standards. Under the updated terms, customers must now maintain active service for a full year before they can unlock their device to use with another carrier. Furthermore, the unlocking process will no longer be automatic; customers will be required to formally request an unlock from Verizon.
A Sudden Policy Shift
The timing of this announcement is notable, arriving only seven days after Verizon gained approval to alter its unlocking procedures. The carrier's prepaid brands, which serve a large segment of the market, are now subject to a significantly longer lock-in period. This means that a customer who purchases a phone through Visible or TracFone must commit to paying for service for an entire year before the device is eligible to be unlocked for use on a competing network.
Previously, the standard was a much shorter 60-day window. The new policy represents a substantial increase in the time a customer must remain with the service provider. The change also introduces a new procedural step for consumers.
- Devices activated on sub-brands are now locked for 365 days.
- Customers must proactively request an unlock; it is no longer automatic.
- The policy affects major brands like Straight Talk and Total Wireless.
"if you stop paying for service, your progress t …"
— Visible's policy statement
Impact on Consumers
For consumers, this policy change reduces flexibility and increases the long-term commitment required when purchasing a new device through a prepaid carrier. The 365-day requirement effectively ties the customer to the service for a full year, limiting their ability to switch to a competitor or take advantage of new deals without first paying to unlock their phone. This is particularly impactful for budget-conscious shoppers who often rely on prepaid plans.
The requirement to request an unlock adds another layer of complexity. Previously, the process was handled automatically once the eligibility period was met. Now, the onus is on the customer to initiate the request after completing their year of service. This procedural change could lead to confusion or delays for users unfamiliar with the new process.
if you stop paying for service, your progress t …
The policy underscores the carrier's strategy to maintain customer retention across its portfolio of brands. By extending the lock period, Verizon ensures a longer revenue stream from each device sold under its prepaid labels.
The Broader Context
This development occurs within a dynamic regulatory environment for telecommunications carriers. The ability to modify unlocking policies is subject to oversight, and Verizon's recent permission to adjust its terms reflects ongoing discussions between carriers and regulators. The shift to a one-year lock period for prepaid devices marks one of the most significant changes in recent years for the carrier's prepaid segment.
Verizon's portfolio of prepaid brands is extensive, covering a wide range of price points and customer demographics. The uniform application of this new policy across brands like Visible and TracFone suggests a coordinated strategy to standardize terms across its prepaid offerings. This consolidation of policy could simplify internal operations but may complicate the consumer experience.
- Regulatory approval was granted just prior to the policy change.
- The 365-day rule applies across multiple Verizon-owned brands.
- The move aligns with industry trends toward longer customer retention.
Looking Ahead
The new unlocking policy is now in effect for customers activating devices on Verizon's prepaid sub-brands. Consumers considering a new phone through Visible, TracFone, Straight Talk, or Total Wireless should carefully review the terms of service, noting the extended 365-day commitment required before a device can be unlocked. This policy fundamentally changes the flexibility associated with prepaid phone purchases from these carriers.
As the telecommunications landscape continues to evolve, carriers may further adjust their policies in response to market pressures and regulatory guidance. For now, Verizon's prepaid customers face a significantly longer wait to unlock their devices, a change that underscores the importance of understanding carrier policies before making a purchase.









