Quick Summary
- 1The New Year's Eve broadcast on TV3, hosted by Laura Escanes and Miki Nuñez, was characterized by heavy commercial activity and internal promotion.
- 2The event featured prominent advertising for clothing designers and brands displayed on the terrace where the hosts were positioned.
- 3The graphics used during the broadcast included the sponsor's name.
- 4Notably, the show was interrupted for advertisements at 23:55, specifically pausing a drone display for one minute.
Quick Summary
The New Year's Eve broadcast on TV3, hosted by Laura Escanes and Miki Nuñez, was characterized by heavy commercial activity and internal promotion. The event featured prominent advertising for clothing designers and brands displayed on the terrace where the hosts were positioned. The graphics used during the broadcast included the sponsor's name.
Notably, the show was interrupted for advertisements at 23:55, specifically pausing a drone display for one minute. The moments leading up to midnight were also used to promote upcoming TV3 programs such as Fanzone, La Travessa, and Eufòria. The final toast of the evening was conducted using the beer brand that had invested the most in advertising during the night.
Commercial Presence During the Broadcast
The welcome program to 2026 on the Catalan television network TV3 utilized the occasion to maximize commercial exposure. Throughout the evening, the broadcast was dominated by advertising interventions and casual chatter from the hosting pair. The visual presentation of the show was heavily integrated with commercial elements.
Specific commercial activities observed during the broadcast included:
- Promotional segments for the designers responsible for the hosts' outfits.
- Visual displays of two specific brands located on the terrace where Laura Escanes and Miki Nuñez were situated.
- Graphics accompanying the countdown that featured the name of the event's sponsor.
The integration of these elements suggested a strategy where commercial messaging was prioritized alongside the celebratory content.
Interruptions and Internal Promotion 📺
Two specific instances of advertising strategy drew attention for their timing and execution. At 23:55, just minutes before the new year, the broadcast cut away from the visual spectacle of a drone display. This interruption lasted for a full minute to insert commercial advertisements.
In the moments immediately preceding midnight, the network engaged in what was described as blatant domestic promotion. The hosts spoke about the successes of 3Cat during 2025 and highlighted programs scheduled for the future. The specific upcoming shows mentioned included:
- Fanzone
- La Travessa
- Eufòria
This block of programming served as a direct promotional vehicle for the network's own content.
The Final Toast
The conclusion of the broadcast followed the commercial logic established throughout the evening. The traditional midnight toast was not merely a symbolic gesture but another advertising opportunity. The hosts raised their glasses with the specific beer brand that had been the most prominent advertiser during the night's broadcast.
This final act confirmed the observation that the 2026 New Year's Eve event on TV3 operated as a festival of advertising, where commercial interests heavily influenced the programming and presentation of the celebration.
Frequently Asked Questions
The broadcast was hosted by Laura Escanes and Miki Nuñez.
The network promoted Fanzone, La Travessa, and Eufòria.
Yes, the show was interrupted for advertisements at 23:55, pausing a drone display for one minute.
