Key Facts
- ✓ Trump Media acquired 451 Bitcoin for $40.3 million, bringing total holdings to 11,542 BTC worth over $1 billion.
- ✓ The company announced plans for Truth Social Bitcoin and Ethereum ETF in July 2025, with Crypto.com as custodian.
- ✓ An all-stock merger with TAE Technologies values the combined entity at over $6 billion, focusing on fusion energy for AI.
- ✓ Trump Media shares surged over 50% last week following the merger announcement.
- ✓ Bitcoin trades at $89,358 with a market cap of $1.78 trillion.
Quick Summary
Trump Media & Technology Group has acquired an additional 451 Bitcoin for approximately $40.3 million, elevating its total holdings to 11,542 BTC and surpassing $1 billion in value. This acquisition underscores the company's ongoing commitment to building a robust crypto treasury, positioning it as a key player in digital assets.
Earlier in 2025, the firm reported holdings of around $2 billion in Bitcoin and related assets. In July, it announced plans for the Truth Social Bitcoin and Ethereum ETF, with Crypto.com as the custodian and Yorkville America Digital, LLC as sponsor. The ETF, structured as a Nevada business trust, awaits SEC approval for launch.
Meanwhile, Trump Media shares ($DJT) dipped nearly 10% on the day of the announcement but surged over 50% last week following an all-stock merger with TAE Technologies, valuing the entity at more than $6 billion. The merger shifts focus to fusion energy for AI operations. Bitcoin trades at $89,358, with a market cap of $1.78 trillion.
The Latest Bitcoin Acquisition
Trump Media & Technology Group recently purchased 451 Bitcoin valued at roughly $40.3 million. This addition increases the company's total Bitcoin holdings to 11,542 coins, now exceeding $1 billion in market value.
The acquisition aligns with the firm's strategy to expand its digital asset portfolio. Analytics data confirms the updated holdings value, highlighting the growth in its crypto investments.
Key details of the purchase include:
Crypto Treasury Strategy and ETF Initiative
The Bitcoin purchase forms part of Trump Media's broader crypto treasury strategy. Earlier in 2025, the company held around $2 billion in Bitcoin and related digital assets, signaling its evolution into a crypto-focused investment entity.
ETF Launch Plans
In July 2025, Trump Media announced intentions to introduce the Truth Social Bitcoin and Ethereum ETF. Crypto.com will act as the exclusive custodian, prime execution agent, staking, and liquidity provider for the fund.
Yorkville America Digital, LLC serves as the sponsor. The ETF operates as a Nevada business trust, issuing and redeeming shares in blocks of 10,000 through authorized participants using cash transactions.
While in-kind transactions are not initially available, they may be added later with regulatory approval. The launch depends on SEC approval of a Form 19b-4 filing and the effectiveness of the registration statement. Shares cannot be traded until the registration becomes effective.
Stock Performance Amid Merger News
Shares of Trump Media & Technology Group ($DJT) declined nearly 10% on the day of the Bitcoin announcement. However, the stock experienced a significant surge the previous week after an unexpected all-stock merger with TAE Technologies.
The merger values the combined entity at over $6 billion. It represents a pivot from social media to a fusion energy venture, aimed at constructing nuclear fusion plants to support artificial intelligence operations.
Post-announcement stock movements include:
- 42% jump on Thursday, adding more than half a billion dollars to the Trump family's holdings
- 8.3% increase on Friday
- 3.6% rise in Monday premarket trading
This merger diversifies Trump Media's focus beyond its core platforms.
Company Background and Bitcoin Market Context
Trump Media Overview
Trump Media & Technology Group went public in 2024 through a SPAC merger and is headquartered in Sarasota, Florida. Devin Nunes serves as CEO. The company emphasizes social networking, streaming via Truth+, and financial services under the Truth.Fi FinTech brand.
It is majority-owned by the Donald J. Trump Revocable Trust. Nevada plays a role in its ETF structure as a business trust jurisdiction.
Current Bitcoin Market Snapshot
Bitcoin currently prices at $89,358, with a 24-hour trading volume of $38 billion. The cryptocurrency has risen 2% in the past day, trading below its seven-day high of $90,353 and above the low of $87,948.
The circulating supply stands at 19,965,603 BTC out of a maximum 21,000,000 BTC, yielding a market capitalization of approximately $1.78 trillion. This reflects a 2% change over the last 24 hours.
In conclusion, Trump Media's Bitcoin accumulation and strategic initiatives, including the ETF and merger, position it at the intersection of cryptocurrency, technology, and emerging energy sectors, potentially influencing broader market dynamics.
