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Top 9 Food Trends Shaping 2026 Menus
Lifestyle

Top 9 Food Trends Shaping 2026 Menus

Business Insider6d ago
3 min read
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Key Facts

  • ✓ Plant-based meat sales have declined year over year, while meat-focused menu items have grown 11%.
  • ✓ Cabbage searches and popularity are rising due to its versatility and fiber content.
  • ✓ Approximately 10% of the US population is on some form of GLP-1 medication.
  • ✓ Hot honey menu mentions jumped 187% between 2016 and 2020.

In This Article

  1. Quick Summary
  2. Protein Shifts and Vegetable Trends
  3. Cuisine and Dining Formats
  4. Flavors and Consumer Habits
  5. The Value Proposition

Quick Summary#

Food trends for 2026 are being shaped by a mix of health consciousness, economic value, and a desire for global flavors. According to trend reports, consumers are moving away from ultra-processed plant-based substitutes in favor of real meat and whole foods. Cabbage is poised to become a standout vegetable, appearing in tacos, bowls, and dumplings. Meanwhile, the expansion of fast-casual Indian cuisine is introducing dishes like chicken tikka masala and paneer to on-the-go diners.

Health trends are also driving changes in portion sizes. With the rise of GLP-1 medications, restaurants are offering bite-sized and lighter menu items to accommodate reduced appetites. Mocktails are gaining traction as younger consumers reduce alcohol intake. Despite new flavors, value remains a top priority, with major chains extending meal deals and reintroducing nostalgic items like snack wraps and milkshakes to attract customers.

Protein Shifts and Vegetable Trends#

The landscape of protein consumption is changing significantly for 2026. While plant-based meat had a strong presence in the early 2020s, sales for companies like Beyond Meat have been declining year over year. Trend reports indicate a return to 'real meat,' with chefs and diners gravitating toward menu items such as steak frites, signature burgers, and wagyu beef. Consumers are reportedly turning away from the 'fakeness' of ultra-processed substitutes, seeking foods that feel simple and transparent. In fast-food menus alone, meat-focused items have grown 11% year over year.

On the vegetable front, cabbage is set to have a major breakout year, replacing kale as the trendy leafy green. It is gaining popularity among home cooks and restaurant owners for its versatility, affordability, and high fiber content. It is being featured in kimchi, spring rolls, and salads. As consumer interest in global cuisines grows, cabbage serves as a flexible ingredient for tacos, rice bowls, and noodles. Pinterest data shows a 110% increase in searches for cabbage dumplings, and dishes like Polish golumpki are seeing increased interest.

In addition to specific vegetables, there is a broader trend toward fiber-maxing. Foods rich in fiber, such as Brussels sprouts, broccoli, sweet potatoes, legumes, and whole grains, are popular for their ability to promote fullness. Grocery aisles are seeing new products marketed for fiber content, such as Smartfood Fiber Pop and SunChips Fiber. However, dieticians warn against introducing too much fiber too quickly, as it can cause digestive issues.

"Today's consumer is more open to exploring global cuisines than ever. Cabbage's versatility comes in handy, as it can be a part of tacos, rice bowls, noodles, and other culturally relevant dishes."

— Wesley Allan, Consumer Insights Analyst at Tastewise

Cuisine and Dining Formats#

Indian cuisine is breaking out of the traditional sit-down restaurant model and moving into the fast-casual space. Chains with build-your-own concepts are introducing dishes like chicken tikka masala, paneer, and chickpea curry in on-the-go formats. Brands such as Inday have experienced significant growth, particularly after acquiring the vegan concept Beatnic in 2024 and converting locations. Similarly, Curry Up Now, a chain with 19 locations, is positioning for national growth, signaling a revolution in the 'slop bowl' category with innovative flavors.

Another major shift in dining formats is the move toward bite-sized and lighter menu items. This trend is largely driven by the rise of GLP-1 medications, which reduce appetites. With approximately 10% of the US population on some form of GLP-1, the market for smaller, snackier items is expanding. McDonald's recently relaunched its snack wraps, and Shake Shack introduced a 'Good Fit Menu' featuring lettuce-wrapped burgers. These options cater to customers dialing up protein or simply eating with more intention.

Flavors and Consumer Habits#

Flavor profiles for 2026 are heating up with the dominance of sweet-and-spicy combinations. Hot honey has become a staple across fast-food and casual dining menus. Menu mentions of hot honey jumped 187% between 2016 and 2020, and chains like Chipotle, Taco Bell, and KFC continue to roll out hot-honey-inspired items. This flavor profile has evolved from a passing trend to a permanent fixture on menus.

Nostalgia remains a powerful driver for fast-food chains. Items like chicken tenders and milkshakes are surging in popularity because they are familiar, affordable, and appeal to both children and adults. Technomic data suggests that chicken tenders hit multiple consumer sweet spots simultaneously. Chains are also leaning into retro-inspired toys and menus to evoke feelings of simpler times.

Finally, mocktails are poised to keep gaining ground in 2026. This trend is driven by Gen Z, which is drinking less alcohol than previous generations. Instead of skipping drinks entirely, younger consumers are opting for zero-proof cocktails and THC-infused drinks. A drinking trend known as 'zebra-striping'—alternating between alcoholic and non-alcoholic drinks—is also emerging. Consumers are seeking adult beverages that help them relax without the negative effects of hangovers.

The Value Proposition#

Value continues to be a central theme for chain restaurants and fast-food establishments. As consumers remain price-conscious, 'value' is defined not just by low price, but by the amount of food received for the money. Fast-food chains have leaned into lower-priced bundles, with McDonald's extending its $5 Meal Deal and rolling out new Extra Value meal combos. Casual dining brands are following suit; Applebee's launched value-focused lunch specials, Olive Garden reintroduced Endless Pasta, and Chili's continues to promote its '3 for Me' deal.

The focus on affordability ensures that value-driven offerings remain popular. Whether through expanded meal deals or the reintroduction of fan-favorite nostalgic items, restaurants are adapting to the economic climate. The combination of affordability and familiar menu items appears to be the strategy for retaining customers in the coming year.

"Consumers are turning away from 'fakeness' in ultra-processed substitutes, seeking foods that feel simple, transparent, and true to their origins."

— Tastewise 2026 Trend Forecast

"People still want to feel something. They still want to partake and have something adult... But a lot of people, especially younger consumers, are just fed up with the hangovers and the negative effects, and so they're shifting away from alcohol."

— Jon Kreidler, Cofounder of Tattersall Distilling Company

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