Quick Summary
- 1The Sistema OCESE launched the Bora Cooperar Sergipe initiative to boost public awareness of the cooperative model.
- 2Media presence expanded across radio, television, and digital platforms throughout 2025.
- 3Social projects benefited 6,795 people in areas like health, education, and income generation.
- 4Plans for 2026 include expanding communication strategies and community engagement projects.
A New Era for Cooperatives
The cooperative sector in Sergipe experienced a transformative year in 2025, marked by increased visibility and community engagement. This shift was driven by a strategic initiative designed to bridge the gap between cooperative businesses and the general public.
Through targeted communication and social outreach, the movement has successfully highlighted the vital role cooperatives play in the state's economic and social development. The effort has moved beyond traditional business support to create a recognizable brand for the cooperative identity.
Strategic Initiative Launch
The Bora Cooperar Sergipe initiative was created by the Sistema OCESE to bring the cooperative model closer to the population. This program focuses on demonstrating the tangible impacts of cooperatives on local development.
The Sistema OCESE is a structured entity formed by two key organizations: OCB Sergipe and SESCOOP/SE. Their combined efforts aim to strengthen cooperatives through specific, actionable measures.
Key areas of focus include:
- Education on cooperative principles
- Qualification of leaders and staff
- Management support services
- Technical guidance and training
These services extend from the state capital to the interior, ensuring widespread access to cooperative resources.
Media Expansion & Public Reach
Throughout 2025, the cooperative movement gained significant traction in traditional and digital media. Coverage appeared across various platforms, including local radio stations, television programs, news portals, and social media networks.
This expanded media presence served two primary purposes: increasing the sector's visibility and educating the public on how cooperatives function. By clarifying their operational models, the initiative helped residents understand the specific role these organizations play in the local economy.
By December 2025, the Bora Cooperar Sergipe brand had solidified its identity as a symbol of cooperative value. The month saw an intensification of activities through:
- Campaigns on traditional media channels
- Digital marketing efforts
- On-site community actions
- Participation in public events
Social Impact & Community Benefits
Beyond communication efforts, the social impact of cooperatives in Sergipe became a major highlight of 2025. Projects developed by the Sistema OCESE and local cooperatives reached a substantial portion of the population.
By November 2025, these collaborative actions had benefited 6,795 people. The initiatives were diverse, targeting specific community needs across different regions of the state.
Projects were specifically designed to address:
- Healthcare access and support
- Educational programs
- Income generation opportunities
- Improvement of living standards
This tangible impact reinforced the cooperative model not just as a business structure, but as a vehicle for human and social development.
Future Outlook for 2026
Looking ahead to 2026, the Sistema OCESE projects a continuation and expansion of these successful strategies. The goal is to deepen the integration of cooperatives within the broader state economy.
Future plans involve strengthening communication strategies to reach even wider audiences. The Bora Cooperar Sergipe movement is slated for further expansion, ensuring the brand remains synonymous with sustainable development.
The organization aims to develop new projects that foster closer ties between cooperatives, the community, and external audiences. The ultimate proposal is to establish the cooperative model as a definitive alternative for economic, social, and human sustainability in Sergipe.
Key Takeaways
The trajectory of 2025 demonstrates a successful alignment of communication strategy and social action. The cooperative sector in Sergipe has moved from a background economic player to a visible, recognized force.
With over 6,000 residents already benefiting from targeted projects, the foundation is set for continued growth. The focus for the coming year remains on expansion and consolidation, ensuring the cooperative model remains a pillar of regional development.
Frequently Asked Questions
The Sistema OCESE is a cooperative support system formed by OCB Sergipe and SESCOOP/SE. It acts to strengthen cooperatives through education, leadership qualification, and management support across the state of Sergipe.
Visibility was increased through the Bora Cooperar Sergipe initiative, which utilized media campaigns on radio, television, and digital platforms. This strategy aimed to educate the public on the economic and social functions of cooperatives.
By November 2025, actions developed by the Sistema OCESE and local cooperatives benefited 6,795 people. These projects focused on health, education, income generation, and quality of life improvements in various communities.
The Sistema OCESE plans to strengthen communication strategies and expand the Bora Cooperar Sergipe movement. The goal is to develop new projects that further connect cooperatives with the community and external audiences.
