Samsung Bixby AI Overhaul Copies Google Tools

Samsung is reworking its long-standing Bixby assistant this year with AI, and new screenshots are showing off how that will copy from of Google’s AI tools. The update represents a significant shift for the company's voice assistant strategy.

The reboot focuses on two primary features that mirror Google's successful AI implementations. These tools are designed to enhance user interaction through visual and real-time capabilities, signaling a major pivot in Samsung's AI development.

The upcoming Bixby update includes a feature titled Bixby Live. This tool appears to be Samsung's answer to real-time AI processing, likely allowing users to interact with their device environment dynamically. The naming convention directly parallels Google's own AI branding strategies.

While specific technical details remain limited to the screenshots, Bixby Live suggests a shift toward continuous, context-aware assistance. This represents a departure from the traditional command-and-response model that defined earlier versions of the assistant.

Samsung is introducing a visual search tool called Circle to Ask. This feature is a direct functional copy of Google's Circle to Search capability, which allows users to circle items on their screen to receive information about them.

The implementation of Circle to Ask indicates Samsung's intent to integrate visual AI deeply into the Galaxy ecosystem. By adopting this specific interaction method, Samsung simplifies the user experience for those already familiar with Google's interface.

This reboot marks a critical moment for Samsung's AI ambitions. By copying established Google tools, the company reduces the learning curve for users while closing the feature gap between its own software and Android's native offerings.

The decision to mirror Google's approach suggests a pragmatic strategy focused on adoption rather than innovation for innovation's sake. It remains to be seen how these features will differentiate themselves from the Google counterparts they emulate.

The Bixby reboot represents a necessary evolution for Samsung's AI assistant. By integrating Bixby Live and Circle to Ask, the company is aligning its software with proven market successes. This move likely aims to revitalize user interest in Bixby by offering familiar, high-value AI features.