Octavi Anoro Leaves LaLiga for Azam FC Role

Quick Summary

Octavi Anoro has made a significant career shift, departing the headquarters of LaLiga to take a leadership role in East Africa. At 42 years old, the Barcelona native is now the Chief Executive Officer of Azam FC, the third-largest football club in Tanzania. After spending more than eight years climbing the corporate ladder in Madrid, Anoro felt that his cycle there had concluded.

He is now based in Dar-es-Salaam, the most populous city in Tanzania, where he faces the logistical challenges of a growing metropolis. His commute to the club's sports city often takes over an hour due to heavy traffic. Despite the distance from Madrid, Anoro has expressed that he does not miss his previous position, describing his new venture as an opportunity to polish a raw diamond. He aims to bring international standards to the Tanzanian club.

Leaving LaLiga Behind

The transition marks the end of a significant chapter for Octavi Anoro. He spent just over eight years at the Spanish league's central offices, where he had become a key figure in international operations. His departure was decisive; he left without looking back, convinced that his professional cycle there had reached its natural end.

Anoro’s trajectory at the organization was marked by rapid advancement. He began his tenure as a delegate based in Japan, a role that allowed him to utilize his international background. Over time, he ascended to the prestigious position of Director of International Business, overseeing commercial expansion across global markets.

Reflecting on his time in Madrid, Anoro described the environment as a "brutal school" of professional development. However, he maintains a clear stance regarding his exit. "I do not regret leaving, nor do I miss it," he stated regarding his decision to abandon the security of his executive post.

A New Challenge in Tanzania 🌍

Currently, Anoro resides in Dar-es-Salaam, a bustling urban center that presents a stark contrast to Madrid. The city's notorious traffic and chaotic energy define his daily reality. His apartment is situated more than ninety minutes away from the Azam FC sports city, highlighting the logistical adjustments required in his new life.

The club he now leads is recognized as the third most important in the country. Anoro views this position as a unique opportunity to impact the African football landscape. He characterizes the potential of the club and the region as a "diamante por pulir"—a diamond that requires polishing.

His mission is to implement modern management techniques and elevate the club's status. By leveraging his experience in high-level European football, Anoro intends to professionalize the operations at Azam FC and foster growth in the Tanzanian market.

Professional Background and Vision

Anoro’s career began in the competitive environment of LaLiga, where he proved his capabilities in international business development. His background as a native of Barcelona combined with his experience in Japan provided him with a diverse perspective on global sports management.

He is now applying this expertise to the African continent. His role involves not just management, but strategic development. He aims to transform Azam FC into a model club in the region.

The executive believes that the fundamentals of the club are strong, but require strategic direction. His approach is to build upon the existing foundation to create a sustainable and competitive entity in Tanzanian football.