Nir Caspi Joins Independent Artist Group as Chief Growth Officer

Independent Artist Group has announced a major leadership appointment, bringing in seasoned talent from a major competitor. Nir Caspi, a longtime partner at WME, is joining the agency in a dual capacity that signals a strategic expansion.

The move positions Caspi to lead the agency’s non-scripted and new media divisions while also taking on a company-wide growth mandate. This appointment marks a significant shift in the agency’s leadership structure, designed to capitalize on evolving entertainment trends.

The entertainment industry is witnessing a notable executive move as Nir Caspi transitions from WME to Independent Artist Group. Caspi, who held partner status at WME, brings extensive experience to his new position.

At Independent Artist Group, Caspi will serve in two key roles:

• Head of Non-Scripted & New Media – overseeing unscripted content and digital ventures
• Chief Growth Officer – driving strategic expansion across the agency

This dual appointment underscores the agency’s commitment to strengthening its presence in the rapidly growing non-scripted and digital content sectors.

Caspi’s arrival triggers a notable shift in the agency’s existing leadership team. Hayden Meyer, who has managed alternative and factual programming for two decades, will move into a new role.

Meyer’s tenure spans both Independent Artist Group and its predecessor, APA, reflecting deep institutional knowledge. The transition allows the agency to integrate fresh external perspective while leveraging established internal expertise.

Hayden Meyer — who has overseen alternative & factual for the past 20 years at IAG (and its predecessor APA) — will segue to […]

This structured transition aims to maintain continuity while injecting new energy into the agency’s growth strategy.

The appointment comes at a time when non-scripted content continues to dominate viewership across traditional and digital platforms. Agencies are increasingly prioritizing leaders who can navigate both traditional television and emerging media landscapes.

Key trends influencing this move include:

• Rising demand for unscripted reality and documentary content
• Explosive growth in new media platforms and formats
• Increased competition for top talent in non-traditional spaces
• Strategic need for agencies to diversify revenue streams

Caspi’s background positions him to address these industry shifts directly, bringing experience from one of the world’s leading talent agencies.

The dual role assigned to Nir Caspi reflects a comprehensive approach to agency growth. By combining divisional leadership with a company-wide growth mandate, Independent Artist Group is creating a unified strategy.

This structure enables:

• Coordinated expansion across multiple content categories
• Streamlined decision-making for new media initiatives
• Enhanced ability to capitalize on emerging market opportunities
• Stronger positioning against larger, more established competitors

The move suggests a proactive approach to industry evolution, positioning the agency to adapt quickly to changing viewer preferences and technological developments.

The addition of Nir Caspi represents a calculated step in Independent Artist Group’s growth trajectory. His experience at WME, combined with the agency’s existing strengths, creates potential for significant market expansion.

Industry observers will be watching closely to see how this leadership change translates into new client relationships and content deals. The success of this transition could influence similar strategic hires across the agency landscape.

For now, the appointment signals that Independent Artist Group is serious about competing at the highest levels in both traditional and emerging entertainment sectors.