Mormon Culture Drives 2025 Pop Culture Trends

In 2025, Mormonism became a central force in mainstream popular culture. Reality television shows and specific lifestyle brands have driven this trend, spreading Mormon-influenced aesthetics to a wider audience. This cultural shift is characterized by a focus on tight-knit families, entrepreneurial spirit, and curated aesthetics.

Despite making up only 2% of the US population, the community has dominated screens and conversations. The appeal seems to stem from a desire for connection and structure among young Americans facing economic uncertainty. From viral food items to social media trends, the influence is undeniable and expanding.

The surge in popularity is largely attributed to reality television. Shows like "Real Housewives of Salt Lake City" and "The Secret Lives of Mormon Wives" have brought Mormon culture into living rooms across the country. These programs feature cast members who are often influencers, offering a glimpse into a lifestyle that blends traditional values with modern social dynamics.

Heather Gay, a star of "Real Housewives of Salt Lake City," described the phenomenon as "undeniable and crazy." She attributes the attention to the community's industrious nature. "I just think that the Mormon moment is because we're taking over, we're industrial, we're enterprising," Gay said.

However, the increased visibility presents challenges for the Church of Jesus Christ of Latter-day Saints. The church released a commentary noting that while some portrayals are accurate, others rely on stereotypes. "Some portrayals are fair and accurate, but others resort to stereotypes or gross misrepresentations that are in poor taste and have real-life consequences for people of faith," the church stated.

Food and beverage trends have played a significant role in the spread of Mormon culture. Dirty sodas—soft drinks flavored with creamers and syrups—have gained popularity nationwide. Often referred to as the "Starbucks for Mormons," these drinks appeal to those who do not consume coffee. The brand Swig, a pioneer in this category, reported a 39% increase in revenue and has expanded to over 140 locations across 16 states.

Another Utah-based brand, Crumbl Cookies, has also seen massive growth. Known for its large cookies and weekly flavor rotations, the company collaborates with celebrities and maintains a commitment to inclusion while honoring its roots. A spokesperson for Swig emphasized that their growth strategy is not dependent on religious demographics, stating they welcome "people from all walks of life."

These businesses provide "third spaces" for social interaction. Young Americans, who are drinking less and spending more time alone, are drawn to the communal aspects of these brands. The appeal lies in the sense of a collective village, sharing food and offering structure.

Analysts suggest that the timing of this cultural wave is linked to economic and social conditions. With forecasts predicting a frozen job market, elevated inflation, and high housing costs for 2026, the structured and entrepreneurial nature of Mormon culture is appealing. Talia Burnside, a lecturer at Morgan State University, noted, "I think there is a willingness to embrace Mormon culture from the outside in a way that did not exist 10, 15 years ago."

Heather Gay described the trend as a "perfect storm of social and political awareness, social media, and this trad wife tradition." She suggests that Americans are longing for a life that appears perfect and stable. Margaret Toscano, a classics professor at the University of Utah, added that Mormon women have historically displayed an entrepreneurial aspect, finding ways to supplement family income even while staying at home.

This desire for stability is reflected in the popularity of influencers who showcase a polished, family-oriented lifestyle. Even those who do not adhere to the church's doctrines are interested in the aesthetics and the built-in community structure.

The influence of Mormon-adjacent figures is expected to grow. Influencers like Nara Smith and Hannah Neeleman focus on lifestyle content that attracts millions of viewers. Unlike previous pop culture moments involving Mitt Romney or the musical "The Book of Mormon," the current focus is on the daily aesthetics and community rather than political or satirical commentary.

Upcoming television seasons will likely feature more Mormon talent. Whitney Leavitt, a cast member from "The Secret Lives of Mormon Wives," was cast on "Dancing With The Stars" and is appearing in Broadway productions. Additionally, Taylor Frankie Paul is set to headline ABC's "The Bachelorette," placing a Mormon woman in a prominent national spotlight.

Ultimately, the appeal remains rooted in the perception of stability. As Gay summarized, "It's belonging, it's structure, it's comforting. It's like the new Norman Rockwell in many ways because it's this version of consumerism and America that we are drawn to."