Key Facts
- ✓ Deloitte's eight-week review, completed in May, identified fragmented Microsoft 365 tools at Whole Foods causing inefficiencies with Amazon.
- ✓ Whole Foods employees toggle between Slack, Teams, and other apps, reducing productivity in collaborations.
- ✓ Recommended 24-month plan starts with corporate staff migrating to Amazon's backend for email and OneDrive.
- ✓ Amazon committed $1 billion over five years to Microsoft 365 starting in 2023.
- ✓ Project 'Cremini' aims to integrate over 100,000 Whole Foods employees into Amazon's systems.
Quick Summary
A Deloitte review of Whole Foods' Microsoft 365 applications uncovered significant inefficiencies stemming from fragmented tools, weak security practices, and complex user management. Conducted over eight weeks and completed in May, the assessment identified six key themes hindering collaboration between Whole Foods and Amazon employees. These include toggling between applications like Slack and Teams, lack of formal data retention policies, and cumbersome dual identity systems.
The consulting firm recommended a 24-month phased integration plan, starting with corporate staff migrating to Amazon's backend for email and OneDrive, followed by frontline workers. This approach aims to ensure smooth transitions, minimize disruptions, and generate cost savings by consolidating workloads under Amazon's tenant. It aligns with Amazon's broader efforts under grocery chief Jason Buechel to unify Whole Foods with Amazon Fresh through a 'One Grocery' strategy.
Despite Amazon's 2017 acquisition of Whole Foods, operational integration has faced challenges, including frequent reorganizations. Amazon's commitment to Microsoft 365, with at least $1 billion planned over five years from 2023, underscores its reliance on the software. Spokesperson Jamie Forrest emphasized ongoing changes to simplify collaboration and provide a consistent employee experience across teams.
Background on the Deloitte Review
The Deloitte review examined Whole Foods' utilization of Microsoft 365 apps over an eight-week period earlier this year. Completed in May, the evaluation focused on how these tools support operations and collaboration with Amazon employees. More than eight years after Amazon's 2017 acquisition of Whole Foods, the companies have yet to fully align their Microsoft software setups.
This disconnect has contributed to ongoing integration challenges at Whole Foods. Since the purchase, Amazon has encountered difficulties in scaling the grocery chain and merging operations, leading to repeated reorganizations and evolving strategic priorities. The review highlights these persistent issues in a structured assessment.
Under the leadership of Jason Buechel, who serves as both Whole Foods CEO and Amazon's VP of grocery, efforts are underway to integrate Whole Foods more tightly with the Amazon Fresh division. Buechel advocates for a unified 'One Grocery' strategy and a 'flying formation' model to enhance alignment between the organizations.
"We're bringing our corporate grocery teams closer together with a consistent employee experience, including aligning to the same technology systems and tools, to make it easier to collaborate and innovate on behalf of our customers."
— Jamie Forrest, Amazon Spokesperson
Key Findings from the Review
Six Key Themes Identified
The Deloitte team worked with Whole Foods employees to assess the current Microsoft 365 landscape and outline a future roadmap. The review pinpointed six 'key themes' requiring attention to streamline business processes and improve efficiency.
Fragmented tools pose a major issue when collaborating with Amazon teams. Employees frequently switch between Slack, Teams, and other applications based on their Amazon counterparts, increasing complexity and reducing productivity.
- Data Retention & Data Policies: Whole Foods lacks formal policies for email and document retention, except for limited windows in Teams. This creates compliance challenges and difficulties in managing multiple servers.
- Security Maturity: Teams seek to align security postures between Amazon and Whole Foods. Opportunities include enforcing stronger device registration and blocking unauthenticated emails.
- Dual Identity Management: Staff manage separate Whole Foods and Amazon accounts, which is cumbersome yet essential for bridging operations. Access to Microsoft 365 is limited to Whole Foods identities and Amazon guest accounts.
- External Access/Collaboration: Restrictive sharing policies in Microsoft 365 require approvals, leading teams to use alternative tools. OneDrive sharing is prohibited, and SharePoint is undergoing further security measures.
- Third-Party Tool Integration: Whole Foods hosts 314 registered applications, with regular reviews to retire unused ones. Governance is limited for apps sending emails via Whole Foods domains, complicating email security.
These themes collectively contribute to inefficiencies and lower productivity in cross-company interactions.
Recommended Phased Integration Plan
Deloitte proposed a 24-month integration plan to address the identified issues. The strategy begins with migrating Whole Foods' corporate employees to Amazon's backend system, followed by frontline workers, to foster better collaboration.
Corporate staff would initially transition to Amazon's tenant for email and OneDrive. More intricate systems like SharePoint and Teams would migrate gradually, incorporating testing and re-permissioning for both Whole Foods and Amazon identities.
- First phase: Corporate migration for core tools to minimize immediate disruptions.
- Subsequent phases: Gradual shift of complex workloads, ensuring seamless integration under a unified tenant.
- Final consolidation: All services under Amazon, cutting duplicative licensing costs and aligning with Amazon's security standards.
The plan emphasizes a smooth transition for users and minimal business process disruptions. As applications move, they integrate under one tenant, promoting streamlined interactions between Whole Foods and Amazon employees. Aligning with Amazon's protocols would enhance Whole Foods' security posture to meet industry standards.
Amazon's Broader Strategy and Response
The review underscores Amazon's reliance on Microsoft for productivity software, including word processing and spreadsheets, despite being cloud rivals. In 2023, Amazon pledged at least $1 billion over five years for Microsoft 365. The company has historically faced challenges in building its own business applications and recently adopted Zoom instead of its Chime app.
Amazon spokesperson Jamie Forrest described the grocery business as successful and growing, serving over 150 million customers. Changes over the years have aimed to simplify workflows and enhance team collaboration. 'We're bringing our corporate grocery teams closer together with a consistent employee experience, including aligning to the same technology systems and tools, to make it easier to collaborate and innovate on behalf of our customers,' Forrest stated.
This integration effort mirrors Amazon's wider workforce consolidation with Whole Foods. An internal project named 'Cremini' plans to incorporate the entire 100,000-plus Whole Foods workforce, including frontline staff, onto Amazon's systems. Earlier this year, corporate employees began shifting to Amazon's platforms, reflecting a gradual approach to unification.
In conclusion, the Deloitte findings illuminate critical gaps in technology alignment that have lingered since the acquisition. By pursuing the recommended migration and strategic initiatives, Amazon seeks to overcome these hurdles, potentially unlocking greater efficiency and innovation in its grocery operations.
"As applications and services transition, they will seamlessly integrate under a unified tenant, fostering streamlined interactions between WFM and Amazon employees."
— Deloitte Review Document
"Aligning with Amazon's security protocols and guidelines will significantly enhance WFM's organizational security posture, ensuring adherence to superior industry standards."
— Deloitte Review Document








