Mercedes Reopens US EV Orders After Six-Month Pause

Mercedes-Benz has officially reopened orders for its EQ line of electric vehicles in the United States. This marks a significant return to the market after a roughly six-month pause in order-taking.

The timing is strategic, as the brand simultaneously launches its new electric CLA model. This dual development signals a renewed and aggressive push for the German automaker's electrification strategy in a competitive landscape.

After a period of approximately six months, Mercedes-Benz has resumed accepting orders for its electric vehicle lineup across US dealerships. The temporary suspension was implemented to manage production and supply chain logistics, but the doors are now open once again for American consumers.

The EQ series represents the core of Mercedes' current electric offerings. With the order books reopened, customers can now configure and purchase models that were previously unavailable.

Key models now available for order include:

• EQS Sedan - the flagship electric luxury sedan
• EQE Sedan - the mid-size electric executive car
• EQS SUV - the electric counterpart to the GLS
• EQE SUV - the electric mid-size utility vehicle

While existing EQ models return to the lineup, the brand is also introducing a fresh face to the electric family. The new electric CLA is just beginning its journey into the market, adding a new dimension to Mercedes' EV portfolio.

This new model represents a significant step in the brand's electric transformation. The CLA has long been a popular entry point into the Mercedes-Benz brand, and its fully electric iteration is poised to attract a new generation of buyers.

The launch of the electric CLA alongside the reopening of EQ orders creates a powerful one-two punch for Mercedes in the US market.

The simultaneous reopening of orders and the new model launch is a calculated move by Mercedes. The US electric vehicle market is experiencing rapid growth, and timing is critical for capturing market share.

By bringing back the established EQ line while introducing the electric CLA, Mercedes is catering to both loyal customers and new entrants to the brand. This comprehensive approach addresses multiple segments of the market at once.

The brand's strategy appears focused on:

• Re-engaging customers who may have waited during the order pause
• Attracting new buyers with the fresh CLA design
• Strengthening its position against competitors in the premium EV space

For consumers, this development translates to more options and renewed availability. The six-month gap in orders likely created pent-up demand, which the brand is now positioned to meet.

Prospective buyers now have a wider selection of electric Mercedes models to consider. From the flagship EQS to the new CLA, the lineup offers various price points and body styles.

The reopening of orders is effective immediately at participating US dealerships.

Mercedes-Benz's decision to reopen EQ orders in the US, paired with the electric CLA launch, marks a pivotal moment in its electrification journey. The brand is clearly signaling its commitment to the American EV market.

As the automotive industry continues its shift toward electrification, Mercedes is positioning itself to compete vigorously. The return of the EQ line and the introduction of the CLA electric variant provide the brand with a robust portfolio to challenge rivals.

The coming months will reveal how consumers respond to this renewed availability and fresh product offering.