Quick Summary
- 1Content creators Beñat Azurmendi and Ariane Hoyos have opened Lasai, a new bookstore in Madrid.
- 2The venture aims to bridge the gap between online influence and physical retail, demonstrating that the rise of literature on social media extends beyond screens.
- 3Located in Madrid, the shop has quickly shown that young people are avid readers.
- 4In a scene highlighting the store's unique approach, Azurmendi engages with a customer seeking a book for a newborn, joking that a baby does not know what shapes are, yet they ultimately select a colorful book.
Quick Summary
Content creators Beñat Azurmendi and Ariane Hoyos have opened Lasai, a new bookstore in Madrid. The venture aims to bridge the gap between online influence and physical retail, demonstrating that the rise of literature on social media extends beyond screens.
Located in Madrid, the shop has quickly shown that young people are avid readers. In a scene highlighting the store's unique approach, Azurmendi engages with a customer seeking a book for a newborn, joking that a baby does not know what shapes are, yet they ultimately select a colorful book. The store has reportedly been well-received, with shelves requiring restocking just one week after opening.
A Mission in Madrid
Upon opening the doors of Lasai, the team immediately faced a unique challenge. Beñat Azurmendi (26, Sopelana) engaged with a customer looking for a book for a recién nacido (newborn). "¿Cuántos años tiene?" Azurmendi asked, to which the client replied she was looking for a book for a newborn.
Azurmendi joked, "Pero si un bebé no sabe ni lo que son las formas," which translates to "But if a baby doesn't even know what shapes are." Despite this playful skepticism, the pair engaged in an intense debate and eventually selected a book featuring many colors. This interaction illustrates the store's philosophy that in the Lasai bookstore, there are no impossibilities or age limits.
"¿Cuántos años tiene?"— Beñat Azurmendi
Bridging Two Worlds
The physical presence of Lasai serves as a testament to the reading habits of the younger generation. Just one week after opening, the store's shelves are already empty and waiting to be restocked. This early success suggests that young people read as much as anyone else, challenging potential stereotypes about the demographic.
Furthermore, the establishment highlights that the perceived gap between influencers and librarians is much smaller than one might assume. The creators, originally from Sopelana, are proving that their background in content creation translates effectively into the world of bookselling.
Conclusion
The opening of Lasai in Madrid marks a significant moment where digital culture meets traditional retail. By Beñat Azurmendi and his partner establishing a physical location, they validate the literary interest fostered on platforms like TikTok. The store's immediate need for restocking confirms a strong demand for physical books among their audience.
Ultimately, Lasai stands as proof that the influence of online creators can successfully transition into tangible business ventures. The bookstore not only provides literature but also serves as a community hub where age-appropriate recommendations are met with humor and care.
"Pero si un bebé no sabe ni lo que son las formas"— Beñat Azurmendi
Frequently Asked Questions
Content creators Beñat Azurmendi and Ariane Hoyos opened Lasai in Madrid.
One week after opening, the store's shelves are already empty and waiting to be restocked.
