Key Facts
- ✓ Jackie Brenneman has been appointed as the new CEO and president of the Independent Film and Television Alliance.
- ✓ She previously held the position of executive vice president and general counsel for the National Association of Theatre Owners.
- ✓ The National Association of Theatre Owners has since been renamed Cinema United.
- ✓ The Independent Film and Television Alliance is the non-profit organization responsible for the annual American Film Market.
- ✓ Brenneman is succeeding Jean Prewitt, who announced her departure from the leadership role.
Quick Summary
The Independent Film and Television Alliance has announced a significant leadership transition, appointing industry veteran Jackie Brenneman as its new CEO and president.
This strategic move positions Brenneman to guide the non-profit organization, which is best known for producing the annual American Film Market, into its next chapter. She steps into the role previously held by Jean Prewitt, marking a new era for the global film and television marketplace.
A New Leader Steps In
The appointment of Jackie Brenneman represents a major shift for the Independent Film and Television Alliance (IFTA).
She brings a wealth of experience from her previous position as executive vice president and general counsel at the National Association of Theatre Owners. This organization has since been rebranded as Cinema United, reflecting changes within the exhibition sector.
Brenneman's background in legal and executive roles within the cinema industry provides a strong foundation for her new responsibilities. Her expertise is expected to be a valuable asset as she takes the helm of the organization.
Succeeding a Stalwart
Brenneman will officially succeed Jean Prewitt, who had previously announced her intention to step down from the position.
Prewitt's tenure at the helm of the Alliance was marked by significant contributions to the independent film sector. The transition of leadership is a pivotal moment for the organization as it continues its mission to support and promote the independent film and television industry worldwide.
The change in leadership ensures continuity for the organization's key initiatives, including its flagship event.
The Alliance's Role
The Independent Film and Television Alliance serves as a crucial non-profit entity within the global entertainment landscape.
Its primary function is to organize and manage the American Film Market, a premier event that brings together industry professionals from around the world. The market is a vital hub for financing, production, and distribution deals.
As the new CEO, Brenneman will oversee the strategic direction and operations of this influential organization.
Looking Ahead
The selection of Jackie Brenneman signals a focus on experienced leadership with deep roots in the exhibition and legal aspects of the film industry.
Her background at the National Association of Theatre Owners, now Cinema United, provides a unique perspective that bridges the gap between theatrical exhibition and independent production. As she assumes her new duties, the industry will be watching how her expertise shapes the future of the Alliance and its flagship American Film Market.
