Instagram Considers Long-Form Videos, Feed Control

Instagram head Adam Mosseri has signaled that the platform may be moving toward supporting long-form videos, representing a potential reversal of previous company policy. The platform has historically ruled out longer video formats, but Mosseri now suggests the platform might need this capability to remain competitive.

Additionally, Mosseri has promised that users will gain the ability to proactively shape content in their feeds. However, the implementation timeline remains uncertain, with indications that users should not expect immediate delivery of these features. These potential changes suggest a significant evolution in Instagram's content strategy and user experience approach.

Instagram head Adam Mosseri has indicated that the platform may need to support long-form videos, marking a significant departure from previous company positions. The platform has previously ruled out longer video formats, but Mosseri's recent statements suggest the company is reconsidering this stance in response to platform needs and competitive dynamics.

This potential policy shift reflects the evolving landscape of social media video content. The move toward longer videos could provide creators with more flexibility and potentially compete with platforms that already support extended video formats. Instagram's consideration of this change indicates the platform is actively evaluating how to best serve its user base and maintain its position in the market.

Mosseri has promised that Instagram will provide users with a way to proactively shape content in their feeds. This represents a potential shift toward greater user control over their content experience, moving beyond the current algorithm-driven approach.

The promise of enhanced feed customization addresses long-standing user requests for more control over their Instagram experience. While specific implementation details remain unclear, the commitment suggests Instagram is exploring ways to give users more agency in determining what content appears in their feeds. This could fundamentally change how users interact with the platform and consume content.

Despite the announcements, Adam Mosseri has indicated that users should temper their expectations regarding immediate implementation. The cautious language surrounding the feed control features suggests that while the company is committed to the concept, the actual rollout may take considerable time or face delays.

The uncertainty around timing reflects the complexity of implementing such features at Instagram's scale. Developing effective user controls that work alongside the platform's existing algorithm infrastructure requires significant technical work. Users interested in these features will need to remain patient as Instagram works through the development and testing phases.