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Ikea Launches $4 USB-C Charger, Undercutting Apple and Anker
Technology

Ikea Launches $4 USB-C Charger, Undercutting Apple and Anker

The VergeJan 5
3 min read
📋

Key Facts

  • ✓ Ikea has released a new 20W Sjöss USB-C charger for $3.99.
  • ✓ The charger is available online and in many physical US stores.
  • ✓ It is cheaper than Apple's $19 20W USB-C Power Adapter and Anker's $11.99 Nano Pro.
  • ✓ The device is larger and 26 grams heavier than the Anker Nano Pro.
  • ✓ It is available in one color option.

In This Article

  1. Quick Summary
  2. Product Availability and Pricing
  3. Comparison with Competitors
  4. Design and Portability
  5. Market Context

Quick Summary#

Ikea has introduced a new 20W Sjöss USB-C charger priced at $3.99. This release represents the most affordable version of the brand's charging accessories to date. The device is currently available for purchase online and in many physical US stores.

The pricing strategy places the new adapter in direct competition with major tech brands. It is significantly less expensive than Apple's $19 20W USB-C Power Adapter and Anker's $11.99 Nano Pro 20W charger. While the physical size is comparable to Apple's offering, it is larger than the Anker alternative. Potential buyers should note that the charger is available in one color option and is heavier than the Anker model.

Product Availability and Pricing#

The new 20W Sjöss charger is the latest addition to Ikea's growing lineup of power accessories. It follows the release of an $8 30W version that launched in 2024. Earlier this year, the company also debuted a $35 65W option for higher-power charging needs.

Consumers can find the new $3.99 charger at:

  • Ikea's official website
  • Many physical store locations across the United States

The price point of $3.99 is a key differentiator in the current market. It offers a budget-friendly alternative to the standard pricing seen from other electronics manufacturers.

Comparison with Competitors#

The article highlights a distinct price gap between Ikea's offering and its main competitors. The $3.99 price tag is considerably cheaper than Apple's $19 20W USB-C Power Adapter. Despite the price difference, the Ikea charger is described as being comparable in size to the Apple adapter.

Compared to Anker's $11.99 Nano Pro 20W USB-C charger, the Ikea model is also more affordable. However, there are physical differences to consider. The new Ikea charger is described as much larger than the Anker Nano Pro. Additionally, it is approximately 26 grams heavier than the Anker device.

Design and Portability#

Portability is a significant factor for users who carry their chargers daily. The article notes that the size and weight of the new Sjöss charger may impact travel convenience. While the price is low, the physical footprint is larger than some competitors.

For users prioritizing a lightweight packing strategy, the Anker Nano Pro appears to be the superior option. The text explicitly suggests that for travelers trying to pack as light as possible, Anker's may be the better choice. Conversely, for users who prioritize cost savings over minimal size, the Ikea charger offers significant value.

Regarding aesthetics, the source specifies that the charger is currently only available in one color option.

Market Context#

Ikea continues to expand its presence in the consumer electronics accessory market. By offering products at significantly lower price points than established brands like Apple and Anker, the company aims to capture budget-conscious consumers. The release of the $3.99 charger reinforces this strategy.

This move allows consumers to access USB-C charging technology without paying a premium for brand-name accessories. The availability of different wattage options (20W, 30W, and 65W) provides a range of choices for different device requirements.

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