Google Expands AI Video Tool Flow to Workspace Users

Google has announced a significant expansion for its AI-powered videomaking tool, Flow. The platform, which leverages the company's advanced Veo 3.1 model, is now accessible to a broader range of users within the Google Workspace ecosystem.

Initially launched in May of last year, Flow was previously exclusive to subscribers of Google's AI Pro and AI Ultra tiers. This new rollout extends its capabilities to organizations with Business, Enterprise, and Education Workspace plans, democratizing access to sophisticated AI video generation technology for professional and educational use.

At the heart of Flow is Google's Veo 3.1 video generation model. This technology enables users to create short, dynamic video clips by simply providing a text prompt or an image. Each generated clip is approximately eight seconds in length, providing a solid foundation for short-form content or as building blocks for longer narratives.

The tool is designed for creative flexibility. It doesn't just generate a single, static output; it provides a suite of editing features that allow for post-production adjustments directly within the platform. This integrated approach streamlines the video creation workflow, reducing the need for external editing software for basic modifications.

• Generate clips from text descriptions or uploaded images
• Create videos up to eight seconds long per clip
• Utilize the powerful Veo 3.1 model for high-quality output
• Access a suite of built-in editing tools

Flow offers more than just initial generation; it provides creators with substantial control over the final product. Users can stitch together multiple eight-second clips to construct longer, more complex scenes, effectively building a continuous video narrative from smaller AI-generated segments.

The platform includes a robust set of tools for fine-tuning visuals. Creators can manipulate the environment and composition of their scenes with precision. Key editing capabilities include the ability to alter lighting conditions, adjust virtual camera angles, and even perform object-level edits by inserting or removing elements within a scene. This level of control allows for a high degree of customization, making the generated content suitable for a variety of professional applications.

You can stitch together the clips to create longer scenes, as well as access a bunch of other tools that allow you to change the lighting, adjust the "camera" angle, and insert or remove objects in scenes.

In a recent update aimed at improving usability for modern content platforms, Google added vertical video support to Flow. This enhancement, rolled out earlier this week, allows creators to generate videos optimized for mobile-first platforms like TikTok, Instagram Reels, and YouTube Shorts, where vertical orientation is the standard.

The expansion to Workspace plans marks a strategic shift from a consumer-focused AI subscription model to an enterprise and educational deployment. By integrating Flow into standard Workspace packages, Google is positioning the tool as a practical asset for business communications, marketing materials, and academic projects, potentially increasing its daily user base significantly.

• Vertical video support added for mobile-first platforms
• Available to Business, Enterprise, and Education plan holders
• Previously exclusive to AI Pro and AI Ultra subscribers
• Part of the broader Google Workspace application suite

This accessibility shift could lower the barrier to entry for high-quality video production. For small businesses and educational institutions, the ability to create professional-looking video content without investing in expensive equipment or specialized software is a significant advantage. The tool's simplicity—generating clips from text—makes it approachable for users without a background in video editing or animation.

However, the eight-second clip limitation per generation encourages a modular approach to video creation. This structure is well-suited for creating a series of short, impactful moments that can be assembled into a cohesive story, promotional reel, or instructional video. The combination of AI generation and manual editing tools provides a hybrid workflow that balances automation with creative direction.

The integration of Flow into Google Workspace represents a notable step in the mainstream adoption of generative AI for video. As the tool becomes available to a wider professional audience, its usage will likely expand beyond experimental projects into routine content creation for marketing, training, and communication.

Future developments may include longer clip durations, more advanced editing features, or deeper integration with other Google services. For now, the expansion provides a powerful new capability for Workspace users, signaling Google's continued investment in making AI a core component of its productivity suite.