Key Facts
- ✓ Dutch activist group Follow This has fundamentally revised its strategy for engaging with major oil corporations ahead of the 2026 AGM season.
- ✓ The group's new focus will be on the direct financial risks associated with declining demand for oil and gas products.
- ✓ This strategic pivot is designed to appeal to shareholders by framing the energy transition as a matter of fiduciary duty and long-term value protection.
- ✓ The campaign targets the leadership of large oil companies, often collectively referred to as Big Oil, during a critical period for corporate governance.
- ✓ By emphasizing economic arguments, Follow This aims to build a broader coalition of support among diverse institutional investors.
- ✓ This approach represents a significant evolution in shareholder activism tactics, moving from ethical appeals to financial risk analysis.
A Strategic Pivot
The landscape of shareholder activism is preparing for a significant shift as the 2026 Annual General Meeting (AGM) season approaches. Dutch investment group Follow This has announced a fundamental change in its strategy when engaging with major oil corporations.
The group's revised approach moves beyond traditional environmental appeals, instead targeting the core financial stability of these energy giants. By focusing on the economic implications of the global energy transition, Follow This aims to present a compelling business case for change directly to shareholders and board members.
New Focus on Financials
The core of the new strategy is a concentrated emphasis on financial risk rather than solely environmental responsibility. Follow This plans to highlight the tangible economic threats posed by a world moving away from fossil fuels. This marks a distinct evolution in how the group intends to influence corporate behavior.
Specifically, the group will draw attention to the risks associated with declining demand for oil and gas. The argument is that companies failing to adequately plan for this transition are exposing their investors to significant, long-term financial peril. This reframes the debate from one of ethics to one of fiduciary duty.
- Highlighting the risk of stranded assets
- Emphasizing market volatility in the energy sector
- Challenging long-term capital expenditure plans
- Advocating for a faster pivot to renewable energy portfolios
The 2026 AGM Campaign
This strategic overhaul is being timed specifically for the upcoming 2026 AGM season, a critical period for shareholder engagement. The group intends to use this platform to directly challenge the leadership of what is commonly referred to as Big Oil. The goal is to place the issue of energy transition at the forefront of corporate governance discussions.
By presenting its case through a financial lens, Follow This believes it can build a broader coalition of support among institutional investors. The argument is designed to resonate not just with ESG-focused funds, but with any investor concerned about the long-term value and viability of fossil fuel-heavy business models in a rapidly changing global market.
Implications for Energy Sector
The move by Follow This signals a potential new front in the ongoing battle between activist investors and the fossil fuel industry. A strategy grounded in financial analysis could prove more persuasive to skeptical boardrooms than previous, more morally-driven campaigns. It forces a direct confrontation with the economic realities of the energy transition.
This approach could set a precedent for how future shareholder resolutions are framed. Instead of asking companies to 'do the right thing,' activists may increasingly demand they 'protect shareholder value' by divesting from high-risk fossil fuel projects. The pressure is mounting for energy giants to prove their business models are sustainable for the long haul.
Looking Ahead
The 2026 AGM season is shaping up to be a pivotal moment for the energy sector. The revised strategy from Follow This introduces a powerful new argument into the shareholder activism playbook. By focusing on the bottom line, the group is betting that financial logic will ultimately drive the energy transition faster than regulatory pressure or public opinion alone.
As the AGMs draw closer, all eyes will be on how major oil companies respond to these direct challenges to their financial strategies. The outcome of these engagements could provide a clear signal about the future direction of the global energy industry and the pace of its transformation.










