Campos do Jordão Transforms into Christmas Village

Quick Summary

Campos do Jordão is undergoing a transformation into a Christmas village for the holiday season, expecting to welcome approximately 1.5 million tourists between November and January. The city in São Paulo's interior has moved beyond being a traditional winter destination to become a festive attraction during the end-of-year period.

The decoration strategy combines traditional elements with modern technology. The city center features an illuminated portal with a red carpet that invites tourists to dream. Throughout the city, all plazas along the route are illuminated. In the Capivari district, which serves as the city's tourist heart, projections and music enhance the experience around the São Benedito Church.

Visitor reactions have been overwhelmingly positive. One tourist noted this marks their fourth year visiting Campos do Jordão, but described this year as "really fantastic." The experience includes free cultural presentations in decorated parks, interactive elements like slides and carousels, and even artificial snow. The city markets this transformation as its "second season," leveraging the summer weather while creating a winter Christmas atmosphere through technological interventions.

Holiday Transformation Strategy

Campos do Jordão has reinvented itself as a Christmas destination during the traditional holiday period. The city, previously known primarily as a winter retreat, now focuses its efforts on creating a festive atmosphere between November and January. This strategic shift aims to capture tourism during the summer months while maintaining the charm of a winter Christmas village.

The transformation is visible throughout the city, starting at the entrance portal. What was once merely a passageway has become a focal point with a red carpet designed to invite tourists to dream. The decoration extends beyond visual appeal to create interactive experiences. In one plaza, the space has been converted into a toy factory scene complete with functional attractions.

According to Daniela de Souza, a professor visiting the area, "Since the city portal and all the plazas you see along the city route are all illuminated, it's very beautiful." The decorations are not limited to observation only. The site features slides and carousels, creating an environment filled with laughter and active participation rather than passive viewing.

Technology Meets Tradition

The holiday experience in Campos do Jordão represents a fusion of technological innovation with traditional Christmas elements. Despite being summer, the city uses technology to create a convincing winter atmosphere. This approach allows visitors to enjoy the "cool mountain climate" even during hot weather.

In the Capivari district, the city's tourism center, this combination is most evident. The São Benedito Church area features projections and synchronized music that envelop passersby. Leonardo Moreira, a tourist, described the scene: "The city is brilliant, phenomenal, the children are loving it. We've been coming to Campos do Jordão for four years, but this year is really fantastic."

The lighting displays have impressed repeat visitors. Nara Moreira, aged 10, commented, "I liked this year more. It's brighter, with more light." The city has created what visitors describe as a "Christmas corridor" throughout the municipality, featuring extensive illumination that creates a lasting impression even after visitors depart.

Visitor Experience and Attractions

The holiday experience in Campos do Jordão offers multiple layers of entertainment designed to appeal to all ages. The city has created a comprehensive environment where decorations serve as more than background scenery. Interactive elements are integrated throughout the decorated areas, allowing visitors to actively participate in the festive atmosphere.

Visitor testimonials highlight the emotional impact of the transformation. Cláudia Aparecida, a retiree, expressed her amazement: "Everything is perfect, like I've never seen... Even snow! I met snow today." The artificial snow feature appears to be a significant draw, particularly for visitors from regions without winter weather.

Even young children have been captivated by the experience. Five-year-old Theo Pinho Siqueira noted, "Christmas is a special day... There's lots of magic. And there's snow." The city offers free cultural presentations in the decorated parks, completing the experience without additional cost to visitors. According to the city's projections, this "second season" will attract approximately 1.5 million tourists during the November to January period.

"Since the city portal and all the plazas you see along the city route are all illuminated, it's very beautiful"

— Daniela de Souza, Professor

"The city is brilliant, phenomenal, the children are loving it. We've been coming to Campos do Jordão for four years, but this year is really fantastic"

— Leonardo Moreira, Tourist

"I liked this year more. It's brighter, with more light"

— Nara Moreira, 10 years old

"Everything is perfect, like I've never seen... Even snow! I met snow today"

— Cláudia Aparecida, Retiree

"Christmas is a special day... There's lots of magic. And there's snow"

— Theo Pinho Siqueira, 5 years old