Key Facts
- ✓ Emir and Ouday Hikary are brothers who own chip shops in south Wales, UK.
- ✓ Both of their businesses have been ranked among the top 10 takeaways in the United Kingdom.
- ✓ The brothers call each other every night to compare the number of orders they have taken.
- ✓ Their friendly rivalry serves as a nightly benchmark for business performance and customer service.
- ✓ This dual achievement highlights the strength of the independent food scene in south Wales.
- ✓ Their success is built on a foundation of family trust and a shared commitment to quality.
A Family Affair
In the competitive world of takeaways, a unique nightly ritual unfolds between two brothers in south Wales. Emir Hikary and Ouday Hikary don't just share a family bond; they share a fierce, friendly rivalry that has propelled both their businesses to the very top of the UK's food scene.
Each evening, the phone rings. It's a call between siblings, but the conversation is strictly business. They compare notes, tallying up the day's orders and measuring success against one another. This simple tradition has become a barometer for excellence, driving both brothers to maintain the highest standards in their respective chip shops.
The Nightly Call
The core of their competitive spirit is a daily check-in. Emir and Ouday Hikary call each other every night to see who has served the most customers. This isn't about ego; it's a practical measure of performance and a source of mutual motivation. The ritual transforms a solitary business operation into a shared journey of achievement.
This consistent benchmarking against a trusted peer is a powerful tool. It creates a feedback loop where both brothers are constantly aware of their standing, pushing them to innovate and improve their service. The friendly competition ensures that neither becomes complacent, as there is always a new daily target to beat.
- Daily order count comparison
- Shared strategies for customer service
- Mutual encouragement and motivation
- A constant, friendly benchmark for success
South Wales Dominance
Their nightly competition has yielded impressive results. Both Emir and Ouday Hikary's south Wales businesses have been recognized among the top 10 takeaways in the entire United Kingdom. This dual achievement places the region firmly on the national culinary map, showcasing the quality and appeal of its independent food establishments.
Securing a place in the top 10 is a significant accolade in the crowded UK takeaway market. It speaks to exceptional food quality, reliable service, and strong customer satisfaction. For two brothers from the same region to both achieve this honor is a remarkable testament to their individual dedication and the supportive local community.
Each evening, the phone rings. It's a call between siblings, but the conversation is strictly business.
The Power of Rivalry
The relationship between the Hikary brothers demonstrates how healthy competition can be a catalyst for success. Rather than viewing each other as threats, they use their proximity to fuel growth. This dynamic allows them to share insights and raise the bar for both businesses simultaneously.
Their story challenges the notion that competition must be adversarial. In this case, it is a collaborative force that benefits both parties. By holding each other to a high standard, they ensure that every customer receives a top-tier experience, whether they visit Emir's shop or Ouday's. This shared ethos of excellence is the true engine of their success.
- Competition drives innovation
- Shared standards improve quality
- Family trust fosters honest feedback
- Success is celebrated collectively
A Model for Success
The Hikary brothers' approach offers a valuable blueprint for other family-run businesses. Their model is built on three pillars: unwavering standards, transparent communication, and mutual respect. The nightly call is more than a tally; it's a ritual that reinforces these values.
For customers, this means a consistently high-quality product. The brothers' commitment ensures that the reputation of their chip shops—and by extension, south Wales' food scene—is built on a foundation of integrity and hard work. Their success is a direct result of this disciplined, yet supportive, business philosophy.
Looking Ahead
The story of Emir and Ouday Hikary is a compelling narrative of family, food, and friendly rivalry. Their nightly calls have already cemented their place among the UK's culinary elite, but they also represent something larger: the power of a shared vision.
As they continue to compete and collaborate, their influence will likely extend beyond their individual shops. They have become ambassadors for south Wales' vibrant food culture, proving that with dedication and a strong support system, independent businesses can thrive against any competition. The next call is just a day away.








