Quick Summary
- 1Sales of electric and hybrid vehicles in Brazil grew 26% in 2025 compared to 2024, according to data from the Brazilian Electric Vehicle Association (ABVE).
- 2A total of 223,192 electrified vehicles were sold last year, a 138% increase from 2023.
- 3The segment significantly outpaced the overall automotive market, which is expected to grow only 2.5%.
- 4Plug-in hybrids were the most popular technology, with 101,394 units sold.
Quick Summary
Sales of electric and hybrid vehicles in Brazil increased by 26% in 2025 compared to the previous year, according to data released by the Brazilian Electric Vehicle Association (ABVE). The market sold 223,192 electrified units, marking a significant milestone for the industry.
The growth rate of the electrified segment far exceeded that of the general automotive market. While the electric and hybrid sector expanded rapidly, the total market for all vehicles was projected to grow by only 2.5%. This indicates that the electrified segment grew approximately ten times faster than the broader market.
Key drivers for this expansion included the inauguration of new manufacturing plants and increased consumer interest in plug-in technologies. The ABVE also highlighted that when including mild hybrid systems, total electrified sales reached 282,252 units.
Market Performance and Growth
The Brazilian market for electrified vehicles demonstrated robust growth throughout 2025. Data from the ABVE shows that sales reached 223,192 units, representing a 26% increase over the 177,538 units sold in 2024.
When compared to 2023 figures, the growth is even more pronounced. The 2025 sales volume represents a 138% increase over the 93,927 units sold two years prior. This rapid acceleration highlights a shift in consumer preferences and market availability.
The performance of electrified vehicles stands in stark contrast to the overall automotive market. The segment grew nearly ten times faster than the total market, which was forecast to grow by just 2.5% by the Fenabrave.
According to the ABVE, electrified vehicles accounted for 13% of all new car sales in Brazil during 2025. The association noted that the market surpassed the symbolic mark of 200,000 units in a single year.
"Ultrapassamos o marco simbólico dos 200 mil veículos eletrificados vendidos num único ano. Em 2016, tínhamos ficado felizes quando atingimos 1.091 unidades e agora, em 2025, chegamos a 223.912. O mercado aumentou 20.423% em apenas 10 anos!"— Ricardo Bastos, President, ABVE
Technology Breakdown
Plug-in hybrids emerged as the preferred choice for Brazilian consumers in 2025. This category alone accounted for 101,394 units sold, the highest volume among all electrified technologies.
The ranking of sales by technology type is as follows:
- Plug-in Hybrid: 101,394 units
- 100% Electric: 80,178 units
- Mild Hybrid 12V: 44,459 units
- Full Hybrid Flex: 21,323 units
- Full Hybrid: 21,047 units
- Mild Hybrid 48V: 16,881 units
The ABVE defines electrified vehicles as those where the electric motor assists in moving the wheels. Consequently, the association's official count excludes mild hybrid systems that do not utilize the electric motor for propulsion. If these mild hybrids were included in the official count, total sales would have reached 282,252 units.
Mild hybrids represented 34% of the total sales volume. The difference of 59,060 units between the official count and the expanded figure is larger than the total sales of full hybrid models, which stood at 42,354 units.
Local Manufacturing Expansion 🏭
2025 was a pivotal year for domestic production of electrified vehicles in Brazil. Three major international brands began manufacturing operations within the country, aiming to increase supply and reduce costs.
BYD inaugurated its plant in Camaçari, Bahia, located in a former Ford facility. The factory currently produces three models: the BYD Dolphin Mini, BYD Song Pro, and BYD King.
GWM (Great Wall Motors) also started operations, taking over a former Mercedes-Benz factory in Iracemápolis, São Paulo. The plant is producing the GWM Haval H6, GWM Haval H9, and GWM Poer P30.
General Motors adopted a different approach by outsourcing the production of its electric models. The company partnered with Comexport in Horizonte, Ceará, to manufacture the Chevrolet Spark and Chevrolet Captiva EV.
These new facilities are expected to further boost sales figures in 2026. The ABVE President emphasized that the electrified sector is the most innovative in the Brazilian automotive market and a significant investor in job creation.
Conclusion
The Brazilian automotive landscape is undergoing a significant transformation, driven by a 26% surge in electrified vehicle sales in 2025. With 223,192 units sold, the segment has established itself as a major force in the market, vastly outperforming traditional combustion engine vehicles.
The expansion of local manufacturing by companies like BYD and GWM ensures that this growth trajectory is likely to continue. As infrastructure improves and consumer awareness grows, the 13% market share held by electrified vehicles is expected to rise further in the coming years.
"Em resumo, os eletrificados são o setor mais inovador e dinâmico do mercado automotivo brasileiro, e o que mais investe em geração de emprego."— Ricardo Bastos, President, ABVE
Frequently Asked Questions
Sales grew by 26% compared to 2024, reaching 223,192 units sold.
Plug-in hybrids were the most popular, with 101,394 units sold in 2025.
New factories opened for BYD in Camaçari, GWM in Iracemápolis, and GM (via Comexport) in Horizonte.
