Key Facts
- ✓ Battlefield 6 finished 2025 as the best-selling video game in the United States based on full-game dollar sales.
- ✓ Call of Duty: Black Ops 7 placed fifth in the annual chart, its lowest ranking for a mainline entry since 2008.
- ✓ Black Ops 7 launched day-one on Microsoft's Game Pass subscription service, a factor believed to impact traditional sales figures.
- ✓ Despite its annual ranking, Black Ops 7 was the best-selling game of December 2025, marking a seven-year streak for the franchise.
- ✓ Fortnite led 2025 in total active users across both PlayStation and Xbox platforms, engaging over half of the user base.
- ✓ Digital-at-retail spending on Roblox increased by 16% in 2024 compared to the previous year.
Quick Summary
The annual battle for U.S. gaming dollars has a new champion. Battlefield 6 has officially ended 2025 as the best-selling video game in the United States, according to sales data from Circana.
This victory marks a significant shift in the market, dethroning its long-standing rival Call of Duty. The latest entry, Black Ops 7, finished the year in a surprising fifth place, its lowest ranking in over a decade.
A New Champion Emerges
EA's Battlefield 6 secured the top position across all major platforms for the year. The game ranked first on both Xbox and aggregated PC storefronts, while placing second on PlayStation behind only NBA 2K26.
The title's performance was driven by an explosive launch in October 2025. It broke franchise records by selling over 7 million copies in its first three days alone, establishing it as the year's best-selling game by revenue.
This launch momentum, combined with the release of the popular extraction shooter Arc Raiders, created a challenging environment for its competitor.
- Top-selling game on Xbox for 2025
- Leading title on aggregated PC storefronts
- Second-best seller on PlayStation
- Record-breaking 7 million copies in first 72 hours
"It is thought that Call of Duty’s day-one release on Microsoft’s subscription service impacts sales, at the least on Xbox consoles, and perhaps also on PC."
— Industry Analysis
Black Ops 7's Complex Performance
For Call of Duty: Black Ops 7, the year-end results present a complex picture. Its fifth-place finish is the lowest for a mainline entry since Call of Duty: World at War placed sixth in 2008.
Several factors contribute to this performance. Black Ops 7 launched on November 14, giving it fewer sales days to count for the 2025 calendar year compared to Battlefield 6's October 10 release.
The most significant factor is its distribution model. As a Microsoft title, Black Ops 7 launched day-one on the Game Pass subscription service, where it has trended high in engagement. This model is believed to impact traditional sales figures, particularly on Xbox consoles and PC.
It is thought that Call of Duty’s day-one release on Microsoft’s subscription service impacts sales, at the least on Xbox consoles, and perhaps also on PC.
December Dominance & Franchise Shifts
Despite the annual ranking, Black Ops 7 finished the year on a strong note. It was the best-selling game in December across both physical and tracked digital spending.
This marks the seventh consecutive year a Call of Duty game has topped the December charts, with Super Smash Bros. Ultimate being the last game to break the streak in December 2018.
In response to the performance, Activision has announced significant changes to the franchise's release strategy. The publisher promised it will no longer release back-to-back games within the same sub-brand, such as the recent run of Modern Warfare and Black Ops titles.
- Modern Warfare 2 (2022)
- Modern Warfare 3 (2023)
- Black Ops 6 (2024)
- Black Ops 7 (2025)
The Broader Gaming Landscape
The sales war is only one part of the 2025 story. Fortnite led the year in total active users across both PlayStation and Xbox platforms, with over half of all active users on those ecosystems engaging with the game at least once.
Meanwhile, Roblox was the leading publisher in digital-at-retail spending for both December and the full year. Spending on Roblox gift cards and codes increased by 16% compared to 2024.
Looking forward, the competitive landscape will intensify. Activision is expected to unveil this year's Call of Duty entry in the summer, but it will face the unprecedented challenge of GTA 6 in the market.
Looking Ahead
The 2025 sales data confirms a pivotal moment for the first-person shooter genre. Battlefield 6's victory demonstrates that the market remains open to shifts in dominance, particularly when paired with a strong launch window and compelling content.
For Call of Duty, the data highlights the evolving nature of game distribution. The franchise continues to command massive engagement, as evidenced by its December performance and high Game Pass usage, but traditional sales metrics are being reshaped by subscription models.
As the industry moves toward 2026, all eyes will be on how Activision adapts its release strategy and whether Battlefield can maintain its newfound momentum against an increasingly crowded field.










