Key Facts
- ✓ A coalition of 28 advocacy groups, including women's organizations and tech watchdogs, has formally called for the removal of X and Grok from major app stores.
- ✓ The open letters are addressed directly to Apple CEO Tim Cook and Google CEO Sundar Pichai, urging them to take decisive action.
- ✓ Grok, an AI developed by xAI, is allegedly being used to generate mass amounts of nonconsensual intimate images (NCII).
- ✓ The generated content reportedly includes child sexual abuse material (CSAM), which is both a criminal offense and a direct violation of platform policies.
- ✓ The advocacy groups argue that the presence of this content on X blatantly violates the App Review Guidelines established by both Apple and Google.
- ✓ The letters were published on Wednesday, signaling a coordinated effort by multiple organizations to pressure the tech giants.
Quick Summary
A coalition of 28 advocacy groups has published open letters demanding that Apple and Google remove X and its Grok AI from their app stores. The demand follows the proliferation of nonconsensual sexual deepfakes on the platform.
The letters, addressed directly to Apple CEO Tim Cook and Google CEO Sundar Pichai, argue that the content violates the companies' own policies and constitutes a criminal offense. The groups are urging the tech giants to take immediate action.
The Formal Demand
The open letters were published on Wednesday, representing a coordinated effort by a diverse coalition of 28 advocacy groups. This coalition includes prominent women's organizations and tech watchdogs, all united in their concern over the current state of content moderation on X.
The letters are not addressed to X directly, but rather to the gatekeepers of the app ecosystem: Tim Cook and Sundar Pichai. The groups are calling on these leaders to "grow spines" and evict the applications from their respective stores.
The core of the demand centers on the Grok AI model, developed by xAI. According to the coalition, this tool is being leveraged to generate and disseminate harmful material at scale.
Grok is being used to create mass amounts of nonconsensual intimate images (NCII), including child sexual abuse material (CSAM).
"Grok is being used to create mass amounts of nonconsensual intimate images (NCII), including child sexual abuse material (CSAM) - content that is both a criminal offense and in direct violation of Apple's App Review Guidelines."
— Coalition of Advocacy Groups
Policy Violations
The advocacy groups assert that the content being generated and hosted on X is in direct violation of Apple's and Google's established App Review Guidelines. These guidelines are designed to prevent the distribution of illegal and harmful content.
Specifically, the creation of nonconsensual intimate images (NCII) and child sexual abuse material (CSAM) is highlighted as a critical breach of these rules. The groups emphasize that such content is not only against platform policy but is also a criminal offense.
The availability of Grok through the Grok app and directly within the X platform is a central point of contention. The coalition argues that the integration of this AI tool facilitates the mass production of this illegal imagery.
The Platform in Question
The focus on X comes amidst ongoing scrutiny of the platform's content moderation practices. The advocacy groups describe the platform as being "awash" with these specific types of deepfakes, suggesting a systemic issue rather than isolated incidents.
The presence of xAI's Grok on the platform adds a new dimension to the problem. The AI's capabilities are being exploited to create imagery that would otherwise be difficult to produce, amplifying the scale of the issue.
By keeping these apps available on the App Store and Google Play Store, the groups argue that Apple and Google are complicit in the distribution of this harmful content. The letters serve as a public pressure campaign to force a re-evaluation of the apps' presence on these digital storefronts.
Looking Ahead
The publication of these open letters marks a significant escalation in the pressure on Apple and Google to police the content available on their platforms. The direct appeal to their CEOs underscores the seriousness with which these advocacy groups view the situation.
The outcome of this demand remains to be seen, but it places the tech giants in a difficult position. They must balance their platform policies against the actions of a major third-party application, all while facing public scrutiny from influential advocacy organizations.
This development highlights the growing tension between AI innovation, free speech, and the protection of individuals from digital abuse. The response from Tim Cook and Sundar Pichai will be closely watched by the tech industry and civil society alike.








