Key Facts
- ✓ Anne Goldberg began her tech journey in the 1980s as an early adopter of computer models, a skill set she later used in her career as a recruiter.
- ✓ Her teaching business launched in 2013 after a digital slideshow she created for an 80th birthday party impressed local seniors, leading to a flood of requests for help.
- ✓ Goldberg's typical student is 85 years old, and she conducts her classes at independent and assisted living facilities throughout Boca Raton, Florida.
- ✓ She has authored a book titled 'Take This Phone and Shove It!: A Frustrated Senior's Guide to Smartphones' to further assist the elderly community.
The Digital Mentor
In the sun-drenched retirement communities of Boca Raton, Florida, a 73-year-old woman is bridging the generational digital divide. Anne Goldberg has transformed her lifelong affinity for technology into a mission: empowering her peers to navigate the often intimidating world of smartphones and tablets.
What began as a casual favor for a friend has evolved into a twelve-year journey of education and encouragement. Goldberg, who first operated computer models in the 1980s, discovered that her expertise was in high demand among older adults who felt left behind by the rapid pace of innovation.
Her approach is unique because it comes from a place of shared experience. Rather than a young tech guru speaking in jargon, Goldberg offers guidance as a contemporary, proving that it is never too late to master a new skill.
A Serendipitous Start
The origin of Goldberg's teaching career was an unexpected event in fall 2013. At the time, she was between jobs and had previously worked as a recruiter where she honed her skills in formatting PowerPoint presentations. A friend paid her a fee to create a digital slideshow for a relative's 80th birthday party.
The success of that project was immediate. Guests were so impressed by the display that they began seeking her advice on operating their own devices. Within ten days, Goldberg received a flood of calls from older adults needing help with iPads, laptops, and iPhones.
Recognizing a genuine need, she utilized her cold-calling background to contact an independent living facility in her city. She proposed a beginner's course for residents, and as she puts it, "I got the gig." Her first class was held within a week, marking the beginning of her second career.
"I got the gig."
— Anne Goldberg
The Power of Peers
Goldberg now teaches classes at various retirement homes, serving an average clientele age of 85 years old. She notes that many students arrive coerced by family members who had previously tried and failed to teach them the ropes. To break the ice, she often jokes, "I know you hate the idea of being here."
Despite initial resistance, the sessions are resounding successes. Goldberg finds the work "incredibly rewarding," citing the joy of seeing the "glint in their eyes" when a concept finally clicks. She believes her age is a significant factor in her success.
They prefer the advice of someone from their generation — or close enough — who understands the challenges.
By publishing her book, "Take This Phone and Shove It!: A Frustrated Senior's Guide to Smartphones," she has further solidified her role as a trusted voice for seniors feeling overwhelmed by modern technology.
Practical Wisdom
Goldberg's curriculum is built on three core pillars designed to dismantle fear. First, she addresses the feeling of incompetence. Many clients believe they are "dumb" when they struggle with a device, but she helps them realize their fears are unfounded.
She encourages a shift in internal monologue. Instead of saying, "I can't do it," she insists on the addition of one crucial word: "yet." This simple change promotes a growth mindset and curbs frustration.
Second, she advises against excessive nostalgia for a pre-digital era. While she respects the sentiment, she reminds students that technology offers tangible benefits, such as seeing family members who live far away. Finally, she demystifies the hardware itself, reassuring students that phones are more durable than they believe.
Overcoming the Fear of Breaking
A major barrier for Goldberg's students is the fear of damaging expensive devices. She addresses this by explaining that phones are surprisingly resilient. While throwing a phone against a wall or driving over it will certainly destroy it, everyday handling is unlikely to cause harm.
She updates her students on modern features, noting that recent Apple models can withstand immersion in water up to 6 meters for 30 minutes. This counters the old fear of dropping a phone in the toilet.
Regarding the screen, she uses a vivid analogy to combat the fear of tapping too hard. She asks if they have ever licked a finger to test the heat of an iron. When they nod, she explains: "You touch the iron fast because you don't want to get burned — and that's exactly how you tap on your phone."
Connecting Generations
The ultimate goal of Anne Goldberg's work is not just technical proficiency, but emotional connection. She champions tools like FaceTime as gateways to a new kind of intimacy for the elderly. She recalls the thrill of taking a virtual tour of her son's new apartment in Colorado, an experience that was impossible for previous generations.
By demystifying the interface, she allows her students to focus on the result: staying connected with loved ones. Her advocacy is rooted in the belief that technology should serve people, not intimidate them.
Through patience, humor, and shared understanding, Goldberg continues to prove that age is just a number when it comes to learning. Her legacy is one of empowerment, ensuring that seniors remain active participants in a digital world.
"It's incredibly rewarding. It's great to see the glint in their eyes and the sense of achievement when someone finally 'gets it.'"
— Anne Goldberg
"They prefer the advice of someone from their generation — or close enough — who understands the challenges."
— Anne Goldberg
"You touch the iron fast because you don't want to get burned — and that's exactly how you tap on your phone."
— Anne Goldberg










