Key Facts
- ✓ The analysis compared 14 high-protein chocolate drinks purchased from New York City grocery stores.
- ✓ Protein content ranged from 12 grams to 42 grams per serving.
- ✓ Fairlife's Core Power Chocolate and OWYN Dark Chocolate were ranked as the best overall options.
- ✓ The lowest-ranked drink, Chocolate Sport Shake, contained 39 grams of added sugar.
- ✓ Many of the drinks are classified as ultra-processed foods.
Quick Summary
A comprehensive taste test and nutritional analysis of 14 high-protein chocolate drinks has identified the best and worst options currently on the market. The study, which purchased products from two New York City grocery stores, evaluated drinks ranging from traditional shakes to ultra-filtered milks. The lowest protein content found was 12 grams, equivalent to two eggs, while the highest reached 42 grams, comparable to a whole chicken breast.
The ranking prioritized a balanced chocolate flavor and enjoyable sweetness without being overpowering. Drinks were assessed on their taste, texture, and nutritional labels, including calories, protein, and added sugar. The results revealed significant variation in quality, with some drinks excelling in flavor while others prioritized nutritional density over palatability. The analysis also noted that many of these products are considered ultra-processed foods, which recent government guidelines suggest avoiding.
The Protein Market Landscape
The demand for high-protein products has surged, with options expanding from standard shakes to protein-infused water and beer. This surge reflects a broader cultural focus on protein, echoed by the Dietary Guidelines for Americans, which recently emphasized the role of protein and dairy in daily diets. However, dietitians have cautioned against "protein-maxxing," or prioritizing protein to the detriment of other essential nutrients.
Consumers are increasingly reaching for these products, driven by social media trends and the popularity of medications like Ozempic. This mirrors the meal-replacement shake craze of the 1990s. Nutritional shakes serve various demographics, including athletes, parents supplementing children's diets, and adults with specific dietary needs. To navigate this crowded market, the analysis focused on chocolate flavors, a popular taste profile.
"crafted to highlight cacao's naturally bold, slightly bitter profile rather than masking it with excessive sweetness or artificial flavoring"
— Koia
The Lower Rankings: Taste vs. Nutrition
The bottom tier of the ranking featured drinks that struggled with flavor despite having decent nutritional profiles. Remedy Organics Cacao Essentials (Rank 14) was described as tasting "healthy" with a chalky, salty texture rather than a sweet treat, despite containing adaptogens like ashwagandha. Muscle Milk Zero Sugar (Rank 13) was noted for being extremely sweet and thick, making it difficult to drink, though it offered 25 grams of protein with zero added sugar.
Koia Cacao Bean (Rank 12) had a thin consistency and a flavor compared to cacao nibs—nutty and earthy rather than chocolatey. Chocolate Sport Shake (Rank 11) tasted like chocolate milk but was disqualified by its 39 grams of added sugar. Nesquik Low Fat Milk (Rank 10) evoked nostalgia but contained 18 grams of added sugar and a strong dairy taste.
Muscle Milk Pro Knockout (Rank 9) packed 40 grams of protein but had an unappealing flavor that lingered on the tongue. OWYN Pro Elite (Rank 8), a plant-based option with pea and pumpkin protein, was criticized for an "earthy taste profile" likely due to its greens blend.
The Top Performers
The higher-ranked drinks successfully balanced taste and nutrition. Fairlife Core Power Elite (Rank 7) offered 42 grams of protein but had a strong dairy taste that detracted from the experience. Chocolate Nutrament (Rank 6) tasted like chocolate milk but was runny and high in sugar. Fairlife Ultra-Filtered Milk (Rank 5) was a nostalgic, sweet option with 23 grams of protein.
Boost Plus Nutritional Drink (Rank 4) was a favorite for taste, described as a rich, chocolatey sweet treat, though it only contained 14 grams of protein. Nesquik Protein Power (Rank 3) improved on the classic flavor with 23 grams of protein and a cheaper price point. OWYN Dark Chocolate (Rank 2) was the best plant-based option, offering a simple, tasty flavor with 20 grams of protein and 3 grams of fiber.
The number one spot went to Fairlife Core Power Chocolate (Rank 1). With 26 grams of protein, zero added sugar, and only 170 calories, it provided the best balance of flavor and nutrition. It was described as enjoyable and ideal for a post-workout recovery or a quick protein boost on the go.
Conclusion
The analysis demonstrates that while the high-protein market is booming, consumers must look beyond marketing claims to find products that offer both nutritional value and palatability. The top-ranked Fairlife Core Power and OWYN Dark Chocolate prove that it is possible to achieve a balance between high protein content and enjoyable flavor. As the variety of high-protein products continues to grow, this ranking serves as a guide for consumers seeking to meet their dietary goals without sacrificing taste.
"sometimes means a more natural, earthy taste profile"
— OWYN










