As 2026 begins, ASUS has signaled a major commitment to the gaming handheld console market. The company's ROGXbox Ally 7-inch device has reportedly hit a record low price, suggesting a strategic push to compete directly with devices like the Steam Deck. This price drop indicates that ASUS is going 'all-in' on the handheld gaming space, aiming to capture a larger share of the growing market.
The move positions the ROGXbox Ally as a powerful alternative for gamers seeking portable PC gaming capabilities. With this aggressive pricing, ASUS is making a strong statement about its dedication to the handheld form factor and its intent to challenge established players in the industry. This development marks a significant moment for the company's gaming strategy.
ASUS is making a decisive move into the competitive gaming handheld market. The company has reportedly lowered the price of its ROGXbox Ally 7-inch console to a record low as 2026 begins. This pricing strategy is a clear indication that ASUS is serious about capturing market share in this rapidly growing sector.
The ROGXbox Ally serves as a direct alternative to other popular handheld gaming PCs. By hitting a record low price, ASUS aims to make its device more accessible to a wider audience of gamers. This aggressive approach suggests that the company is prepared to compete on both performance and price.
The gaming handheld market has become increasingly crowded, with several major players vying for consumer attention. ASUS is positioning the ROGXbox Ally as a formidable competitor. The device is described as a powerful companion for gamers, offering a portable solution for high-fidelity gaming.
Key aspects of the market competition include:
Direct competition with the Steam Deck
Focus on powerful hardware in a portable form factor
Strategic pricing to attract budget-conscious gamers
By entering this space with such an aggressive pricing strategy, ASUS is demonstrating its intent to be a major player in the future of portable gaming.
The ROGXbox Ally is designed to be a premium portable gaming experience. It features a 7-inch display, making it a direct competitor to other devices in its class. The device is positioned as a powerful companion for gamers who want to take their library on the go.
As a Steam Deck alternative, the ROGXbox Ally offers a compelling package. The combination of ASUS's hardware expertise and the Xbox ecosystem creates a unique value proposition. The record low price makes this high-performance hardware more attainable than ever before.
The start of 2026 marks a pivotal moment for ASUS and its gaming handheld ambitions. The decision to drop the ROGXbox Ally to a record low price is more than just a sale; it is a statement of intent. ASUS is signaling that it is fully invested in the future of portable PC gaming.
Consumers looking for a Steam Deck alternative now have a very compelling option to consider. The ROGXbox Ally combines portability, power, and now, an attractive price point. This move will likely intensify competition in the handheld market, ultimately benefiting gamers everywhere.
